February 7, 2024

GU Energy collaborates with Rising Hearts for a third year to sponsor an indigenous runner at WSER

/OUTDOOR SPORTSWIRE/ - GU Energy Labs is once again partnering with the nonprofit Rising Hearts to sponsor an indigenous runner for the 2024 Western States Endurance Run. GU has worked closely with Rising Hearts to lift up indigenous runners and help provide opportunities for access to historically underserved communities and...

February 6, 2024

Renowned Skier and Lakota Activist Connor Ryan Joins Forces with A New Earth Project Advocate Team

LAGUNA BEACH, CA (February 6, 2024)/OUTDOOR SPORTSWIRE/ – A New Earth Project, the sustainability initiative of Atlantic Packaging, proudly welcomes professional skier, Lakota activist, and captivating storyteller, Connor Ryan, to its advocate team. Wes Carter, founder of A New Earth Project and president of Atlantic Packaging, made the announcement today, highlighting the...

January 30, 2024

Kye Petersen and Mammut forge new partnership, uniting a freeskiing legend with the leader in mountain gear innovation

WILLISTON, Vermont (Jan. 30, 2024)/OUTDOOR SPORTSWIRE/ – Leading performance mountain equipment manufacturer for more than 160-years, Mammut welcomes world-renowned freeskier Kye Petersen to its team of athletes and ambassadors. The partnership marks a significant step in Mammut's commitment to the skiing community, bringing on board one of the most influential and skilled...

January 30, 2024

Kari Traa Announces Sponsorship of 50th Annual Slumberland American Birkebeiner

Hayward, Wis. – January 30, 2024 /OUTDOOR SPORTSWIRE/ - Kari Traa, a rapidly expanding global brand in women’s sportswear, proudly announces its sponsorship of the historic 50th Annual Slumberland American Birkebeiner known as “The Birkie”. The Birkie is North America’s largest and most esteemed cross-country ski marathon where skiers traverse...

January 26, 2024

Dovetail Workwear Announces New Maven Brand Ambassador, Lisa Congdon International Artist, Author, Activist, And Avid Cyclist

PORTLAND, OREGON (January, 2024) /OUTDOOR SPORTSWIRE/ – Dovetail Workwear - the largest exclusively women’s workwear brand in the northern hemisphere - is elated to announce internationally recognized illustrator, author, activist, and avid cyclist Lisa Congdon as its newest Maven ambassador. Congdon’s colorful, graphic illustrations have graced art exhibits, murals, books, and...

January 23, 2024

Sun Valley Resort To Host 2024 Toyota U.S. Alpine Championships Presented by Stifel

Sun Valley, ID (Jan. 23, 2024) /OUTDOOR SPORTSWIRE/ - Sun Valley Resort is proud to host the Toyota U.S. Alpine Championships presented by Stifel for the second year in a row, kicking off March 20, 2024. The alpine racing event, which runs March 20-24, welcomes elite Stifel U.S. Alpine Ski...

January 22, 2024

Solo Stove Unveils Inaugural Ambassador Team

GRAPEVINE, TX – (January 22, 2023)/OUTDOOR SPORTSWIRE/ – Solo Stove, a home and outdoor lifestyle brand within Solo Brands (NYSE: DTC), is thrilled to announce brand partnerships with Ann Kim and Zachary Fowler. Kim and Fowler will help connect audiences to Solo Stove’s passion for fire, cooking, and unforgettable moments through captivating...

January 22, 2024

CamelBak® Partners with Rich Roll to Launch New Thrive Series Drinkware Collection

PETALUMA, Calif. (Jan. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today a partnership with health and wellness advocate, Rich Roll, and teases the launch of its all-new vacuum-insulated drinkware collection in the Thrive™ Series of leak-proof tumblers and mugs. The partnership and new product collection aim...

January 22, 2024

Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team

Charleston, SC (January 22, 2024) /OUTDOOR SPORTSWIRE/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...

January 16, 2024

GU Energy Labs funds 2024 scholarship for Alison Mariella Désir’s Alaskan BIPOC Running Camps

 Berkeley, CA (January 16, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the addition of athlete and activist Alison Mariella Désir to their roster for 2024. As a part of this relationship, GU has pledged two $1,000 scholarships to Alison Mariella Désir’s BIPOC-focused Running, Racing and Glacier Kayaking event in...