Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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March 21, 2023
Article One and Professional Runner Nikki Hiltz Team Up to Support LGBTQ Youth
FLINT, Mich. (March 21, 2023) /OUTDOOR SPORTSWIRE/ – Article One, the independent eyewear brand, today announced a partnership with professional middle-distance runner Nikki Hiltz. Hiltz, the first openly non-binary runner to win a US Track and Field championship title, and Article One have established a collaborative relationship intended to prioritize services...
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March 16, 2023
Nocs Provisions to Sponsor Western Surfing Association 2023 Championship Tour
ALPINE MEADOWS, Calif. - March 16, 2023 /OUTDOOR SPORTSWIRE/ – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces its sponsorship of the Western Surfing Association (WSA) 2023 Championship Tour, a nine-event tour for shortboard and longboard surfers of all ages. The WSA Championship Tour features over 600 competitor...
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March 9, 2023
Altra Welcomes Adaptive Ultrarunner Jacky Hunt-Broersma to Altra Elite Athlete Team
DENVER (March 9, 2023) /OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, is excited to welcome its newest ultra-athlete, Jacky Hunt-Broersma, to the Altra Elite Athlete Team. Ultra runner, cancer survivor and world record holder for running 104 marathons in 104 days, Hunt-Broersma is one of the most accomplished adaptive ultramarathoners...
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March 8, 2023
Houdini Expands “Odd Band of Friends,” and relaunches “Houdini Hangouts” Adding Award-Winning Snowboarders Kjersti Buaas and Chanelle Sladics, Nurturing Female Camaraderie and Outdoor Adventures
STOCKHOLM (March 8, 2023) /OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, today announced it will expand its “odd band of friends”, adding accomplished snowboarders Kjersti Buaas and Chanelle Sladics, combining their passion for snowboarding and van life traveling across Europe...
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March 7, 2023
Altra Announces New Athletes to Elite Team
DENVER (March 7, 2023) /OUTDOOR SPORTSWIRE/ - Altra, a leading innovator in performance running, is excited to welcome its newest trail athletes, Careth Arnold and JP Giblin, to the Altra Elite Athlete Team. Throughout the year, these athletes – among the rest of the team – will wear Altra footwear...
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February 28, 2023
Wild Rye Launches Versatile Technical and Lifestyle Collections for Spring 2023
Sun Valley, ID (Feb. 28, 2023) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women-identifying adventurers, announces the launch of its spring 2023 collection featuring 15 new styles and product updates spanning bike, everyday fitness, and lifestyle products. This season’s collection boasts vibrant...
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February 27, 2023
Tailwind Nutrition Athletes Dauwalter and Sonnesyn Race to Global Success at Transgrancanaria and The Birkie
DURANGO, Colo. (Feb. 27, 2023) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition athletes had a banner weekend on both sides of the pond with Courtney Dauwalter dominating the Transgrancanaria Classic 128-kilometer race and Alayna Sonnesyn winning the 55-kilometer American Birkebeiner cross country ski race. Dauwalter finished the challenging course on the...
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February 24, 2023
Why Did Eddie Bauer Lay Off Its Whole Team of Professional Athletes? It’s Complicated.
On Monday, January 30, alpinist and internationally certified guide Caroline George received an email from Eddie Bauer, her sponsor of nearly 15 years. She was expected to be on an important call with the company’s CEO, Tim Bantle, the following day. This is how it ends, I’m sure, she thought....
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February 22, 2023
NNormal Welcomes Allie Ostrander to Running Ambassador Team
/OUTDOOR SPORTSWIRE/ – NNormal is proud to announce that Allie Ostrander is joining the NNormal brand as their newest ambassador. The 26 year old runner was born in and raised in Alaska, and now calls Seattle home. It was Alaska that created her love for trail running when she was just...
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February 22, 2023
Gill Fishing Signs Fletcher Shryock to Pro Angler Team
BUFORD, Ga. (Feb. 22, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, a leading maker of foul weather and performance fishing apparel, announces today it has signed Major League Fishing Bass Pro Tour competitor Fletcher Shryock to its pro angler team. Shryock, a veteran angler who has earned more than $612,000 in his...