January 27, 2023

World Surf League adopts Apple Watch as its ‘official wearable’ for competitions

The Apple Watch will officially be catching waves. The World Surf League announced today that it’s adopting the Apple Watch Series 8 and Ultra as official equipment to keep surfers up to date during competitions. It marks the first time a professional sports league has named the Apple Watch as...

January 25, 2023

Gill Fishing Signs Multi-Year Sponsorship of MLF Toyota Series and Phoenix Bass Fishing League

BUFORD, Ga. (January 25, 2023) /OUTDOOR SPORTSWIRE/ – Gill Fishing, maker of premium foul weather and performance fishing apparel, announces today the company has signed a multi-year agreement with Major League Fishing, the world’s premier tournament-fishing organization, to become an official sponsor of the MLF Toyota Series and MLF Phoenix Bass...

January 23, 2023

YETI Becomes Official Drinkware & Cooler of the World Surf League

Today, the World Surf League (WSL) announced a global partnership with YETI, a leading premium outdoor brand, as the official Drinkware and Cooler of the WSL. This global, three-year partnership spans the elite WSL Championship Tour (CT), as well as the Challenger Series, and marks a new relationship for the...

January 19, 2023

Norrøna Expands Ambassador Team for 2023 with Adventure-Minded Athletes

BOULDER, Colo. (Jan. 19, 2023) /OUTDOOR SPORTSWIRE/ – Norrøna, the Norwegian outdoor brand known for its sustainably built, premium outerwear, welcomes ten new talented athletes to the Norrøna ambassador team, including Owen Leeper, Mons Røisland, Darcy Conover, Robin Viera and Ren Walkenhorst. Norrøna ambassadors are a key component to the brand’s...

January 17, 2023

The Woolmark Company and Luna Rossa Prada Pirelli unveil one-of-a-kind Merino wool garments as they set sail for the 37th America’s Cup

/OUTDOOR SPORTSWIRE/ – The Woolmark Company and Luna Rossa Prada Pirelli have unveiled the ground-breaking technical team kit to be worn as it vies for victory during the 37th America’s Cup. Returning as the official technical partner for the Luna Rossa Prada Pirelli sailing team, The Woolmark Company has worked closely...

January 17, 2023

BCA and the American Avalanche Association name recipients of the 2022-2023 Women’s Specific Pro Training Scholarships

Denver Colo., (January 17, 2023) /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) and the American Avalanche Association (A3) are happy to announce that Megan Guinn, Katy Lanfri and Caroline Carlson have been chosen as the recipients of the 2022-2023 Women’s Specific Pro Training Scholarships for snow science and avalanche safety. This opportunity...

January 17, 2023

Atomic Adds Backcountry Legend Chris Rubens to Athlete Roster

OGDEN, UT (JANUARY 17, 2023) /OUTDOOR SPORTSWIRE/ – Atomic, the leader in the design and manufacturing of premium winter sports equipment, is pleased to announce the addition of big mountain freeride skier Chris Rubens to its roster of world class athletes. The new partnership takes effect immediately and Rubens will exclusively use...

January 12, 2023

Noble Oak Partners with World Nature Photography Awards

NEW YORK /OUTDOOR SPORTSWIRE/ - Noble Oak, an award-winning whiskey brand with a noble heart, today announced its partnership with World Nature Photography Awards as the official whiskey sponsor. As a brand with a mission of revitalizing the planet by planting trees in partnership with One Tree Planted, this sponsorship of...

January 12, 2023

Polar Explorer Caroline Côté Reaches South Pole in 34 Days

VANCOUVER, CANADA (January 2023) /OUTDOOR SPORTSWIRE/ - With utmost excitement, Caroline Côté, endurance athlete and polar explorer, has reached the South Pole in amazing world record time of 34 days 2 hours and 53 mins, after setting off from the Hercules Inlet on December 9, 2022. Caroline is now the...

January 12, 2023

prAna Sponsors Climbing Ambassadorship and $100,000 Cash Prize for Winner of HBO Max Original Series THE CLIMB

CARLSBAD, Calif. - January 12, 2023 /OUTDOOR SPORTSWIRE/ – prAna, a leader in sustainable, active outdoor apparel, announced today that it is the prizing sponsor of the HBO Max Original Series THE CLIMB debuting Thursday, January 12, 2023. The series is created by Jason Momoa through his production company On the...