Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.
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September 16, 2021
Bern Helmets Calls on Outdoor Enthusiasts, Hobbyists, and Longtime Friends and Family to Join “Not Sponsored Army”
PLYMOUTH, Mass. (September 16, 2021) Bern Helmets, respected internationally for its proprietary street-inspired helmets, for the slopes, biking, skateboarding, water sports, and commuting, today announced the launch of its “Not Sponsored Army” program, giving lesser known brand devotees the chance to represent the brand through social platforms, promotions and to...
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September 7, 2021
Minus33 partners with Granite Outdoor Alliance, doubling down on New Hampshire’s recreation economy
ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is proud to announce its partnership with Granite Outdoor Alliance, New Hampshire’s outdoor recreation trade association. Granite Outdoor Alliance (GOA) is a membership-based nonprofit working to forge a sustainable outdoor recreation economy in New Hampshire. With a commitment to social and...
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September 2, 2021
Join KUIU In Helping The Families Of The Fallen Soldiers and The Wounded As They Team Up With The Recon and Sniper Foundation
Dixon, CA (September, 2nd 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear, is teaming up with the Recon & Sniper Foundation to raise funds for fallen soldiers’ families and the families of the injured soldiers after the recent bombing in Afghanistan. The brand is asking the public...
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September 2, 2021
COROS Sweeps the Podium at CCC
Irvine, CA, September 3, 2021 – COROS Wearables Inc., is excited to celebrate the accomplishments of all its users who competed in the various races in Chamonix this past week. Most notably, COROS is eager to recognize the podium sweep by its athletes – Thibaut Garrivier, Scotty Hawker, and Thibaut...
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September 2, 2021
Decathlon of Functional Fitness, DEKA, Partners with Leading Wearable Tech solution Myzone
BOSTON, Mass. (September 1, 2021) – DEKAFIT, the decathlon of functional fitness for all levels which was recently launched by endurance sports leader Spartan, has signed a multi-year agreement with Myzone, designating the leading wearable tech solution as the official “wearable fitness belt and heart rate/fitness strap partner” of DEKA...
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September 1, 2021
American-Made Hunt Brand, FORLOH, Teams Up With American Olympian, Scotty Lago
WHITEFISH, Mont. (September 1, 2021) — What does American snowboarder and Olympic medalist Scott Lago have in common with an American-made technical hunt apparel brand? A shared passion for the hunt and an appreciation for nailing the smallest details. FORLOH, the first and only brand to manufacture high-end technical hunting...
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August 30, 2021
Athlete sponsorship programs are broken. Here’s how we can fix them.
Today, controversy accompanies everything from how athletes are selected, to their role in hitting a brand’s DEI targets, to the contracts they sign. As that equation becomes more critical to the success of outdoor brands, it may be time to rethink it. OBJ
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August 26, 2021
US Trail Running Conference Webinar Spotlights Sponsor Partnerships and Revenue
Estes Park, CO – The eighth webinar in a nine-webinar series produced by the US Trail Running Conference and presented by the leading trail registration platform UltraSignup, was hosted Thursday, August 19. The session subject for this latest session was: Sponsor Partnerships and Revenue. The session content was delivered by...
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August 23, 2021
World’s leading endurance sports brand Spartan invests in global long-distance hiking series HIGHLANDER
BOSTON, Mass. and ZAGREB, CROATIA (August 23, 2021) – The world's leading endurance sports and extreme wellness brand, Spartan®, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims to support the growth of HIGHLANDER, which currently holds events in 13 countries, while expanding Spartan's...
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August 18, 2021
State Bicycle Co. Announces Collaboration with National Park Foundation
Phoenix, AZ (August 17, 2021) – State Bicycle Co. has teamed up with the National Park Foundation to create a limited-edition collection of bicycles, clothing, and accessories – proceeds from which will help support America's beloved national parks. The State Bicycle Co x National Park Foundation collection will feature an...