August 18, 2021

Honey Stinger Partners with Soccer Star Catarina Macario

STEAMBOAT SPRINGS, Colo. (August 18, 2021) – Honey Stinger is excited to announce its partnership with professional soccer player Catarina Macario. Born in Brazil, Macario's passion for the game started at an early age, and although there were no girls soccer teams where she grew up, that didn't stop her....

August 10, 2021

Dakine Athlete Carissa Moore Wins First-Ever Olympic Gold Medal for Surfing

LOS ANGELES (August 10, 2021) — Dakine athlete Carissa Moore clinched the Olympic Gold Medal after winning the Women’s Gold Medal Match at Tsurigasaki Surfing Beach against South Africa’s Bianca Buitendag. The Honolulu, Hawaii native will take home the first Olympic Gold Medal in the sport’s history for the United...

August 6, 2021

The Coleman Company and Outbound Collective Partner to Reach Underrepresented Communities and Get Everyone Outside

Atlanta and San Francisco - August 6, 2021 - Today, outdoor gear maker The Coleman Company, Inc., and the Outbound Collective, a community-driven outdoor media platform, announced a partnership of aligned purposes to empower people to get outside and make the outdoors more welcoming and inclusive. The collaboration will further...

August 4, 2021

Outdoor Brands, Hiking Org Partner to Sponsor Women ‘Over 50 Outside’

Oboz, Osprey, and Outdoor Research have teamed up with the 52 Hike Challenge series to launch a sponsorship program aimed at getting an “older” demographic outside. The Over 50 Outside program will kick off by sponsoring 150 women over the age of 50 who are passionate about the outdoors. GearJunkie

August 4, 2021

Visionary Sponsorship: Hyperice Partners with Blind Athletes

Colorado Springs, Colo. (August 4, 2021) The United States Association of Blind Athletes (USABA) announced today that Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, has officially signed a two-year sponsorship deal as the Official Recovery Technology Partner of USA...

August 3, 2021

Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors

Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the age of 50 who are passionate about the outdoors. The program aims to motivate and...

August 3, 2021

Hyland’s Powered Announces Official Team for Asheville Belgian Waffle Ride

LOS ANGELES – August 3, 2021 – Hyland’s, a trusted leader in products to support a healthy, active lifestyle, today announced their official team for the second Belgian Waffle Ride of 2021, known as the “Hell of the North (Carolina).” Led by coach and elite cyclist Paul Thomas, the team...

July 31, 2021

Wasatch 100 Partners with Gnarly Nutrition

Salt Lake City, UT (July 31, 2021) -- Gnarly Nutrition will be the official hydration sponsor of the Wasatch 100, which is the second oldest 100-miler trail running race in the world. The Wasatch 100 has been a lasting influence on the ultrarunning community since it began in 1980. One...

July 30, 2021

Rumpl, Designer Nicole McLaughlin Partner to Create Upcycled Clothing Ensemble

PORTLAND, Ore. (July 29, 2021) – Rumpl, the category leader in technical outdoor blankets, has partnered with Nicole McLaughlin, the sustainable designer, upcycle artist, and environmental advocate, to create a one-of-a-kind outfit using upcycled Rumpl materials. The partnership brings attention to McLaughlin’s and Rumpl’s zero-waste philosophies with the goal of inspiring...

July 28, 2021

Tread Labs Joins The Conservation Alliance

WOBURN, Mass.  -- Tread Labs is thrilled to announce that they’ve joined the Conservation Alliance, further putting into action the commitment to preserving the outdoors that they’ve held since creating the brand in 2015. Tread Labs’ founder, Mark Paigen, is an outdoor industry veteran and as such knows the importance...