July 20, 2021

Tough Mudder Makes Triumphant Return to Live Events in the UK After Last-Minute Event Cancellation in Scotland

LONDON, UK (July 17, 2021) – Tough Mudder™, part of Spartan®, the world’s leading endurance sports and extreme wellness brand, officially kicked off its 2021 UK season, hosting its world-famous class of teamwork-based obstacle course events in Henley-on-Thames, West London July 17-18. The sold-out event was met with great enthusiasm...

July 15, 2021

Special Digital Release of MacGillivray Freeman’s Blockbuster Giant Screen Documentary Everest Celebrates 25th Anniversary of Historic Expedition to the Mountain’s Summit

Laguna Beach, CA, July 15, 2021— MacGillivray Freeman Films, the world’s foremost independent producer and distributor of original giant-screen 70mm films, will re-release its blockbuster giant-screen documentary Everest in February 2022 in celebration of the 25th anniversary of the production company’s historic filmmaking expedition that captured the first-ever IMAX® images from...

July 14, 2021

Barebells Fuels Athlete Ambassadors at This Year’s 2021 NOBULL CrossFit® Games

LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – is supporting several athlete ambassadors at The 2021 NOBULL CrossFit® Games. “Embodying hard work and determination, our ambassadors have been training for The 2021 NOBULL CrossFit® Games for quite some time,” said Ben Jones, CEO....

July 13, 2021

Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes

SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...

July 12, 2021

Pho3nix Athlete Program sends 25 Athletes to Tokyo

The Pho3nix Foundation is proud to announce 25 athletes from the Pho3nix Athlete Program have qualified for the Summer Olympic and Paralympic Games in Tokyo, out of a total intake of 39 athletes from 18 countries across six continents competing in 20 disciplines. The Pho3nix Athlete Program aims to give...

July 9, 2021

Life Time and Trail Sisters Announce Partnership to Empower Women Through Trail Running

LEADVILLE, Colo., July 9 –Life Time, owner and producer of more than 30 premier athletic events across the U.S., is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration,...

July 9, 2021

Stages Cycling Athletes to Compete in Tokyo Olympics

(Boulder, CO – 9 July, 2021) StagesⓇ Cycling will support athletes competing in triathlon, paratriathlon and cross country mountain biking in the Olympic games in Tokyo this month. Erin Huck, Maximilian Brandl, Mathias Flückiger, and Martín Vidaurre Kossmann will compete in cross country mountain biking. Grace Norman will compete in paratriathlon...

July 9, 2021

Fischer Sports US welcomes Olympic gold medalist Deb Armstrong to ambassador ranks for winter 2021/22

AUBURN, NH.—Fischer Sports US announces the addition of Olympic gold medalist Deb Armstrong to the Alpine ambassador ranks for winter 2021/22. Born in Seattle, Wash., Armstrong dedicated her early skiing career to racing, with GS her discipline of choice on the slopes. After tallying National Championship wins and making the...

July 9, 2021

Gnarly Nutrition and USA Climbing Renew Partnership

Salt Lake City, UT, (July, 9, 2021) –USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes as the sport prepares for its inaugural Olympic Games in Tokyo. “The choice to continue with Gnarly was an easy one,” said Marc Norman, CEO of...

July 8, 2021

TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale

Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...