June 23, 2021

Charge Bikes Partners With #HashtagLunchbag to Deliver Food to Homeless

WILTON, Conn. (June 23, 2021) Charge, the direct-to-consumer electric bike brand and a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), is excited to partner with #HashtagLunchbag, a non-profit organization dedicated to spreading love to the homeless, one lunch bag at a time. Charge is donating e-bikes, complete with custom...

June 22, 2021

FORLOH Bags Pure Hunting Sponsorship for 2021

WHITEFISH, Mont. (June 22, 2021) — FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, announces the sponsorship of Pure Hunting, the popular hunting show on Sportsman Channel airing its 10th season beginning Monday, June 28th at 9pm EST. The...

June 21, 2021

Fabletics Named Official Active Lifestyle Partner of Tough Mudder

EL SEGUNDO, Calif. (June 21, 2021)- Fabletics announced it has been named the official active lifestyle partner of Tough Mudder. As part of the strategic partnership through 2022, Fabletics will offer its premium quality activewear to the more than 6 million members of the Tough Mudder community through a series of...

June 17, 2021

Arc’teryx Unveils New Climbing Uniforms for Climbing Escalade Canada

NORTH VANCOUVER, Canada – Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, unveils the official national team uniforms to be worn by the Canadian Climbing Team and Climbing Escalade Canada (CEC) high-performance athletes at all international competitions. In March 2021, Arc’teryx entered into a multi-year...

June 10, 2021

TransRockies Race Series Announces Polar Bottle/ HydraPak as a Series Sponsor and Stage Sponsor for TransRockies Gravel Royale

Calgary, A.B. (June 10, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Polar Bottle, creator of the first ever insulated, BPA-free sports bottle, as the official hydration sponsor for TransRockies biking events and HydraPak, maker of flexible performance hydration systems, as the official hydration...

June 10, 2021

Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund

Colorado Springs, CO, June 10, 2021 – Sports Strategies announces Pikes Peak APEX and The Pikes Peak Outdoor Recreation Alliance Allocate $20,000 for Trails through PPORA Stewardship Fund. The PPORA Board of Directors approved an allocation of $20,000, which includes funds reserved from 2020, as well as revenue forecasted to...

June 8, 2021

CRAFT Sportswear Expands Endurance Sports Footprint, Partnering with Spartan Trail and Tough Mudder

BOSTON, Mass. (June 8, 2021) – Swedish-based CRAFT Sportswear has expanded its relationship with endurance sports leader Spartan by adding its designation of  official “performance apparel and footwear” partner of the brand’s Obstacle Course Racing (OCR) entity to Spartan Trail and Tough Mudder. The multi-year deals also name CRAFT as...

June 8, 2021

Kokatat elevate Sage Donnelly and Tom Dollé to Pro Team

ARCATA, CA (June 8, 2021) – Two of paddling’s hottest young stars Sage Donnelly, of Carson City, NV, and Tom Dollé, of Lyon, France, have moved up to Kokatat’s Pro Team. The two reigning World Champions have long been Kokatat ambassadors. “Sage and Tom have emerged from the junior ranks...

June 8, 2021

Jaybird Partners With Five-Time NBA All-Star Jimmy Butler

PARK CITY, Utah — June 8, 2021 — Jaybird, a leader in true wireless earbuds for outdoor sports and fitness enthusiasts, today announced its partnership with five-time NBA All-Star, Jimmy Butler. An elite athlete with unmatched grit and determination, Butler led the Miami Heat to the 2020 NBA Finals, and...

June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...