May 19, 2021

Honey Stinger Helps Fuel Spartan Race Athletes

STEAMBOAT SPRINGS, Colo. (May 19, 2021) —Honey Stinger, the sports nutrition brand, has partnered with Spartan, the world’s leading endurance sports and wellness brand, becoming the official “on-Course Energy Partner” of the 2021 and 2022 Spartan US event seasons. “Spartan athletes are training and racing harder than ever before – and they...

May 18, 2021

Lava Linens Becomes Climate Neutral Certified

Boulder, CO (May 2021) - Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today it has been certified as a Climate Neutral Certified company, taking immediate and rigorous climate action by measuring and offsetting...

May 14, 2021

100% Signs Ken Block as Their Newest Visionary

SAN DIEGO, Calif. – May 14, 2021 – 100%®, the San Diego-based sports performance company, has signed Ken Block as its latest Visionary and he joins an illustrious roster of athletes representing the brand. As an entrepreneur, in 1994 Ken founded DC Shoes and in 2010, the clothing and media...

May 12, 2021

Rab Adds Skier Julian Carr To Athlete Roster

Louisville, CO (May 2021) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has added skier Julian Carr to its roster of athletes, giving the company a celebrated name in the world of skiing as...

May 11, 2021

Jaybird Announces Partnership With U.S. Soccer Champion, Kelley O’Hara

PARK CITY, Utah — May 11, 2021— Jaybird, a leader in wireless headphones for outdoor sports and fitness enthusiasts, today announced its partnership with professional U.S. soccer player, Kelley O’Hara. The two-time FIFA Women’s World Cup champion and Olympic gold medalist currently plays for the Washington Spirit in the National...

May 11, 2021

Decathlon Signs Jamal Hill, U.S. Ranked Number One Paralympic Swimmer, to Sponsorship

SAN FRANCISCO (May 11, 2021)— Decathlon, the world’s largest sporting goods retailer, today announced a partnership with Los Angeles-based paraswimmer, Jamal Hill, who is currently ranked number one in the U.S. Paralympic 100-meter freestyle and number six in the world. As a U.S. National Team member, Hill is competing at...

May 11, 2021

AdventureCORPS® announces Joe Nimble® as the Official Shoe of Badwater®

Oak Park, CA: AdventureCORPS®, the organization behind the legendary Badwater® brand and world-wide series of Badwater races, is pleased to announce Joe Nimble® as the Official Shoe of Badwater® for 2021. Joe Nimble® is the German shoe pioneer that has been championing the cause of toefreedom® since 1982 and has...

May 5, 2021

Nathaniel Coleman Re-Signs to Gnarly Nutrition Athlete Team

Salt Lake City, UT -- Gnarly Nutrition is excited to share that climber Nathaniel Coleman has re-signed to their athlete team as he prepares to compete in this year’s summer Olympics. “Gnarly Nutrition is committed to improving people’s nutrition, training and the knowledge of nutrition in climbing and other sports,”...

May 4, 2021

Honey Stinger Partners with Professional Snowboarder Mick Dierdorff

STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years...

April 28, 2021

FORLOH Takes Aim With Blitz Outdoors TV and Team Sponsorship in 2021

WHITEFISH, Mont. (April 28, 2021) —FORLOH, the first and only brand to manufacture high-end technical hunting apparel that is 100 percent made in America, proudly announces the sponsorship of Blitz Outdoors, one of the highest-rated hunting shows on Sportsman Channel. In addition to television sponsorship, FORLOH will also be the...