Sports News and Press Releases about Outdoor Industry Sponsorships
Want to stay up to date on the latest press releases and news about sponsorships in the outdoor sports industry? Scroll below to view all outdoor sports sponsorship news.-
January 30, 2025
mammoth trailfest. Announces Multi-Year Partnership with Craft Sportswear
MAMMOTH LAKES, Calif. — January 30, 2025 /OUTDOOR SPORTSWIRE/ — Following a landmark 2024 event that drew nearly 2,000 runners from 22 countries and 40 states—with 47% female participation—mammoth trailfest. has entered into a new multi-year partnership with Craft Sportswear. This collaboration signals an exciting new chapter for the celebrated...
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January 29, 2025
Eldora Mountain Ski & Snowboard Club Launches New Youth Skimo Program
(Boulder, Colo., January 29, 2025) /OUTDOOR SPORTSWIRE/ - Eldora Mountain Ski & Snowboard Club (EMSC), in partnership with Boulder Skimo, is thrilled to announce the launch of its Youth Skimo Program, a first-of-its-kind initiative designed to introduce kids and teens to the exciting world of ski mountaineering. Running from early...
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January 28, 2025
World Surf League Lands Major Partnerships with Lexus and ESPN/Disney+
World Surf League is excited to welcome both returning and new partners who play a crucial role in supporting competitive surfing. SHOPeatSURF
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January 28, 2025
Billabong Purges Slew of Surfers in Sponsorship Cuts
Billabong has recently failed to renew contracts with surfers who had a combined 60 years of service with the brand. The cutting of some of its longest serving athletes might be one of the biggest sponsorship purges of recent times. The Inertia
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January 28, 2025
Velocio and htSQD Partner for the 2025 Season and Beyond
Chicago, IL (January 28, 2025) /OUTDOOR SPORTSWIRE/ — Velocio, the leader in performance cycling apparel, is partnering with the esteemed htSQD as their cycling apparel sponsor for the 2025 season. The elite XC and gravel team, composed of four riders with four distinct styles, represents the fastest off-road talent in...
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January 28, 2025
The Dyrt’s 2025 Camping Report Presented by Toyota Trucks Finds Millions of Americans Continue to Discover Camping
PORTLAND, Ore., Jan. 28, 2025 /OUTDOOR SPORTSWIRE/ - The Dyrt, the only camping app with all of the public, private and free camping locations in the United States, has released its 2025 Camping Report Presented by Toyota Trucks. Toyota has partnered with The Dyrt for the second consecutive year to...
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January 27, 2025
Journeyman Surfer and Renowned Vlogger Ben Gravy Joins Jetty as Newest Brand Ambassador
Manahawkin, NJ – January 27, 2025 /OUTDOOR SPORTSWIRE/ - Jetty, the East Coast surf-inspired apparel brand with a growing presence in the outdoor and active lifestyle markets, is proud to announce 36-year-old Longport, New Jersey, surfer and content creator, Ben Graeff – aka, Ben Gravy – has joined the brand...
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January 23, 2025
Craft Sportswear Welcomes New Trail Athletes to Its Elite Run Team
BORÅS, Sweden – January 23, 2025 /OUTDOOR SPORTSWIRE/ – Craft Sportswear, the Swedish brand renowned for its commitment to innovation and excellence in endurance sports apparel and footwear, is proud to welcome nine outstanding athletes to its Elite Run Team. The new team members bring unparalleled talent, drive, and passion...
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January 22, 2025
Altra Expands Athlete Roster with Trail Runner Hans Troyer
DENVER, CO (January 22, 2025) /OUTDOOR SPORTSWIRE/ – Altra, a leader in performance running footwear, is proud to announce the signing of trail running standout Hans Troyer to its roster of athletes. Known for his passion for pushing boundaries and his recent rise in the trail running community, Troyer embodies...
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January 22, 2025
KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025
UK (January 22, 2025) /OUTDOOR SPORTSWIRE/ - Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull - BORA - hansgrohe. KOO Eyewear and Red Bull - BORA - hansgrohe kick started their 2025 race calendar with the...