February 17, 2021

Onewheel Announces First “Flow State” Brand Ambassadors

SANTA CRUZ, CA., Feb. 17, 2021– Future Motion, maker of the popular Onewheel electric boards, today launched the Flow Statea mbassador program and content series. While other brands in the space focus on transportation, Onewheel has doubled-down on cultivating a leading lifestyle brand by partnering with luminaries of sport, art,...

February 16, 2021

Salomon Announces North American Golden Trail National Series

OGDEN, Utah (Feb. 16, 2021) ­– Today, Salomon announces the launch of the North American Golden Trail National Series (GTNS), inviting trail runners across North America to run the five-race series for a chance to compete in the GTNS Grand Final, a three-day stage race in the Azores Archipelago. The...

February 16, 2021

LIV Racing Women’s Worldteam Announces New Satellite Rider For 2021

OOSTERHOUT (The Netherlands)– Feb. 16, 2021 – The Liv Racing Women’s WorldTeam today announced the addition of American Ayesha McGowan as a satellite rider for 2021. McGowan will train with the WorldTeam with the goal of racing after August 1. “We first met Ayesha at our 2019 training camp and...

February 16, 2021

rabbit Athlete Eric Senseman Snags a Golden Ticket to the Western States 100 Endurance Run at the Black Canyon 100k

February 16th, 2021 - Santa Barbara, California - The Western States 100 Endurance Run, the world’s oldest 100-mile trail race, permits just 369 entrants each year. There were 6,664 applicants entered for selection from the race lottery in 2020, and when the race was cancelled last year due to the...

February 12, 2021

OCR World Championships and Venga CBD Partner to Bring High Quality Training, Racing, and Recovery Products to the 2021 OCRWC

Elite OCR athletes often struggle with proper recovery after extended periods of strain on their bodies. These athletes need products they can trust to help them repeatedly train and achieve peak performance on race day. The OCR World Championships is excited to announce Venga CBD as the official CBD product...

February 12, 2021

Coree Woltering Joins UCAN to Fuel his Ultra Goals

Elite Ultrarunner Coree Woltering has officially joined the ranks of Team UCAN as he looks to take his running to the next level and claim Fastest Known Times (FKTs) on both the Arizona Trail (800 miles across Arizona from Mexico to Utah) and the Superior Hiking Trail (310 miles along...

February 12, 2021

OCR World Championships and LegendBorne Partner To Offer Top-Of-The-Line Personalized Jerseys To 2021 OCRWC Athletes

The OCR World Championships is excited to announce that it has once again partnered with LegendBorne Sportswear to offer beautifully designed, customizable, country-specific and United jerseys for the athletes who will be competing in the 2021 OCR World Championships. LegendBorne first provided jerseys for the OCRWC in 2016, and both...

February 10, 2021

Pinarello US Introduces the Scuderia

SOLANA BEACH, CA (February 10, 2021) – Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing...

February 10, 2021

Alterra Mountain Company Names Dakine Official North American Partner

LOS ANGELES (Feb. 10, 2021) — Dakine announces a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination. From...

February 9, 2021

Vail Resorts Announces Returning and New Strategic Partners

Mountain resort operator Vail Resorts has announced renewals of strategic partnerships with eight iconic and innovative companies—including PepsiCo, GMC, and Helly Hansen as well as a new partnership with the premier sports equipment shipping service Luggage Forward. Shop Eat Surf