September 9, 2021

Outdoor brands’ apparel sizes don’t match customer demand, study shows

Outdoor e-commerce brand Cairn analyzed 70,000 data points to prove gear companies are skewing apparel sizes lower than what consumers want and need. Outside

September 4, 2021

Why Fitter People Drink More Alcohol

Why Fitter People Drink More Alcohol. Regular exercisers drink more, a new study confirms, but they are less likely to be problem drinkers than less fit people. The association between exercise and drinking is perhaps due to a psychological phenomenon called “the licensing effect” - when you feel like rewarding...

August 27, 2021

Toxic Algal Blooms Are Growing Out of Control

If it seems like you’ve been hearing about lakes and beaches closing down more often, you’re right. Various types of toxic algae are multiplying like crazy in bodies of water across the country, and stopping them won’t be easy. Outside

August 11, 2021

Exercise Vigorously for 4 Seconds. Repeat. Your Muscles May Thank You.

High-intensity interval training has surprising benefits for fitness and physical power, but don’t stay seated the rest of the day. A mere four seconds of all-out exercise, repeated two or three dozen times, could be all many of us need to build and maintain our fitness, strength and physical power,...

July 30, 2021

Snowsports Industries America Voices Support for Energy Innovation and Carbon Dividend Act

PARK CITY, UT (July 30, 2021)- Today, Snowsports Industries America (SIA) announced their support of the Energy Innovation and Carbon Dividend Act, the most broadly supported carbon pricing bill in Congress. The bill puts a fee on carbon emissions from coal, oil and gas which, over time, will drive down...

July 28, 2021

A Self-Professed Sweater Explores the Science Behind Stink

In her new book, ‘The Joy of Sweat,’ Sarah Everts answers all of our writer’s questions about perspiration. Outside

July 26, 2021

Report shows Outdoor Industry has work to do on its online ADA compliance

EDEN PRAIRIE, MINNESOTA (Monday, July 26, 2021) —Today, marks the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, recently completed a report evaluating over 275 outdoor industry retailer and brand...

July 21, 2021

A Hot Fitness Trend Among Olympians: Blood Flow Restriction

Some athletes in Tokyo are indulging in a trendy technique to enhance the effects of training and stimulate recovery. NYT

July 19, 2021

RBFF Fishing Study Finds Spike In First-Time Fishing Participants

A new study from the Recreational Boating & Fishing Foundation (RBFF) found first time fishing participants climbed to 4.4 million in 2020, a surge of 42 percent year-over-year. SGMedia

July 14, 2021

Could Thru-Hiking Be Bad For Your Health? A New Study Makes a Troubling Find.

When Tom Heinbockel decided to make himself into an experiment, he didn’t expect the results to change the way he looked at hiking. He certainly didn’t expect it to change his health for the worse. Outside