July 26, 2021

Report shows Outdoor Industry has work to do on its online ADA compliance

EDEN PRAIRIE, MINNESOTA (Monday, July 26, 2021) —Today, marks the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (outdoorsportsins.com), the longest serving business insurance broker in Ski, Bike and Outdoor markets, recently completed a report evaluating over 275 outdoor industry retailer and brand...

July 21, 2021

A Hot Fitness Trend Among Olympians: Blood Flow Restriction

Some athletes in Tokyo are indulging in a trendy technique to enhance the effects of training and stimulate recovery. NYT

July 19, 2021

RBFF Fishing Study Finds Spike In First-Time Fishing Participants

A new study from the Recreational Boating & Fishing Foundation (RBFF) found first time fishing participants climbed to 4.4 million in 2020, a surge of 42 percent year-over-year. SGMedia

July 14, 2021

Could Thru-Hiking Be Bad For Your Health? A New Study Makes a Troubling Find.

When Tom Heinbockel decided to make himself into an experiment, he didn’t expect the results to change the way he looked at hiking. He certainly didn’t expect it to change his health for the worse. Outside

July 2, 2021

Is marijuana a performance-enhancing drug? The best evidence says no

Weed isn't going to help you win the Olympic Gold. One of America’s top sprinters, Sha’Carri Richardson, won the women’s 100-meter event at the U.S. track and field trials in June. She was set to make her Olympic debut in Tokyo this month, but tested positive for marijuana following her...

June 30, 2021

Ruffwear Publishes Year One Climate Action Corps Progress Report, Applauds Goal to Become the World’s First Climate Positive Industry by 2030

BOULDER, Colo. – Ruffwear today released its 2020 Climate Action Corps Progress Report and shared in the announcement of an unprecedented goal to become the world’s first climate positive industry by 2030. A diverse group of more than 100 companies, including Ruffwear, and representing more than $25 billion in annual...

June 29, 2021

A New Study Suggests Employee Wellness Programs Are Pretty Much Useless

Employee wellness programs neither make workers healthier nor save companies money, says new research out of Harvard and the University of Chicago. Inc.

June 28, 2021

Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

Park City, Utah (June 28, 2021)– Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation. Key...

June 22, 2021

Norrøna Leads Sustainability Efforts with the Higg Index Scorecard for Environmental Impact

OSLO, Norway (June 22, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces that it is the first outdoor industry brand to embed the Higg Index Sustainability Profile and the Higg Index Materials Seal on its e-commerce platform using a standardized scorecard. Developed by...

June 16, 2021

U.S. Ski Resorts Saw 5th Best Year On Record in Terms of Skier Visits

A recent study released by the National Ski Areas Association said that some 59 million people visited U.S. resorts. The study also noted that small to medium-sized resorts (town mountains and lesser known resorts) had great years, as more skiers and riders chose to ride their local hills more often than...