October 25, 2018

Yuba Bicycles Taps Jeff Wuerthele as Eastern US Sales Representative

Cotati, CA (October 25, 2018) – Yuba Bicycles, makers of exceptional electric and pedal powered cargo bikes, has hired Jeff Wuerthele has a sales representative for the Eastern USA, effective immediately. Wuerthele will be responsible for developing dealer relations and consumer demand throughout the region. Wuerthele brings an extensive 20-year...

October 24, 2018

Kathmandu, the iconic New Zealand travel and adventure brand, launches in North America with Outdoor Retailer debut

DENVER, COLORADO (October 24, 2018) - Kathmandu, the iconic New Zealand travel and adventure brand, will launch in North America with a collection debut at Outdoor Retailer Winter Market, Nov. 7-10, 2018. Founded in 1987, Kathmandu has grown from humble beginnings in Christchurch, New Zealand and is now an internationally recognized...

October 24, 2018

Blue Ridge Adventures Clips in with Darby Communications

BREVARD, NC - Blue Ridge Adventures (BRA), a bike race production company based in Pisgah Forest, NC has selected Darby Communications to be its agency of record, effective immediately. Blue Ridge Adventures will utilize the Asheville-based firm’s expertise in public relations, digital ad implementation, social media management and newsletter curation. To kickoff the partnership,...

October 24, 2018

Petzl Teams Up with Strava for Night Running Challenge this November

SALT LAKE CITY, Utah (October 24, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on November 4. With one less hour of sunlight, motivation to get outside becomes harder and...

October 23, 2018

PrimaLoft, Inc. Debuts PrimaLoft® Bio, the First Synthetic Insulation Made from 100% Recycled, Biodegradable Fibers

LATHAM, N.Y. (Oct. 23, 2018) – PrimaLoft, Inc., a global leader in advanced material technology solutions, today introduced PrimaLoft® Bio, the first synthetic insulation made from 100% recycled, biodegradable* fibers. Developed over the last four years by PrimaLoft’s team of scientists and engineers, PrimaLoft achieved this textile breakthrough without affecting...

October 23, 2018

Why Wigwam, Why Now

Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The campaign will cover the deep history of the family owned company, recent breakthroughs in technology,...

October 22, 2018

Oboz Footwear celebrates 2 million tree plantings with Trees for the Future

Bozeman, Mont., (October 22, 2018) — In 2008, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, partnered with Trees for the Future to create the One More Tree program which plants a tree for every pair of Oboz Footwear sold.  As of today, the...

October 19, 2018

History Channel’s Alone Season 4 Winners Jim and Ted Baird Launch Limited Run Original Series on new Digital Media Network for Outdoor Enthusiasts, BeAlive

Midland, MI - October 19, 2018 – BeAlive, a digital video entertainment network for the mobile, social generation of outdoor enthusiasts, debuted today its first original limited run series, Baird Brothers. The bushcraft and expedition series gives viewers a first-hand look into the exploits and adventures of larger than life...

October 18, 2018

Brian Accola Joins Mountain Khakis as Principal Rep in Great Lakes Region

JACKSON HOLE, WY (October 18, 2018) – Mountain Khakis®, the premium mountain inspired lifestyle apparel brand for men and women, is pleased to announce Brian Accola, President of Great Lakes Apparel Sales, has joined Team MK as the principal sales representative for the Great Lakes region, which includes Michigan, Indiana,...

October 18, 2018

Fisher + Baker Sees 250% Expansion of National Retail Base, Hires Two

MINNEAPOLIS (October 16, 2018) – Fisher + Baker has more than doubled the amount of retailers carrying its versatile line of premium menswear in 2018, as well as expanded its staff in marketing and product management. “We’ve stayed true to our principles – that menswear should be responsive to urban...