October 18, 2018

Lifestraw, Water Filtration Leader, Partners With The Conservation Alliance

LAUSANNE  - LifeStraw®, a global leader in developing innovative water filtration and purification products for safe drinking water, announced it is joining The Conservation Alliance and introducing a special edition LifeStraw Go bottle, “Big Adventure, Small Footprint”, with five percent of sales going to the group’s public lands programs. LifeStraw...

October 18, 2018

Honey Stinger Announces Equity Investment by Factory LLC

STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give...

October 17, 2018

Holden Outwear Partners with Backbone Media

LOS ANGELES (Oct. 17, 2018) – Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations. Holden was born in 2002 when LeBlanc and Zergebel decided they wanted to make technical...

October 17, 2018

ORTOVOX Partners with New Sales Representative in Northeastern Territory

LONGMONT, CO – ORTOVOX, the world leader in avalanche safety and wool-based mountain wear since 1988, announced its partnership with Rand Whitney, principal of Alpin Sport Group in the Northeast territory, covering Maine to Maryland.  Whitney, a career outdoor industry professional based in Vermont, brings a wide range of experience,...

October 17, 2018

AAC and Jones Snowboards offer $40,000 in grants to support your next adventure

Golden, CO (Oct 17, 2018) — The American Alpine Club (AAC), America’s oldest and largest non-profit organization for climbers, is pleased to accept applications for more than $40,000 in financial support for climbers and backcountry snowboarders with an epic adventure in mind. The grants, designed to help offset the costs...

October 17, 2018

TREW Re-launches Kick-Ass Snap Jack

Portland, OR (October 17, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, are responding to calls from many consumers, exclaiming, “bring back the Snap Jack!!” A fan favorite, the TREW Snap Jack is the ultimate lifestyle layering piece for men, re-introduced with equal parts fun, functional and...

October 16, 2018

Hoji Pro Tour: Dynafit’s Most Awarded Ski Boot. Ever.

The Hoji is a certified instant classic. This hard-charging touring boot is the brainchild of pro freeskier Eric “Hoji” Hjorleifson and Low Tech Binding inventor Fritz Barthel and has racked up more hardware this award season than any boot Dynafit has ever produced. Hoji, a Canmore, Alberta native who grew...

October 16, 2018

Four Wheel Campers Partners with Verde Brand Communications for Public-Relations, Digital Strategy

WOODLAND, Calif. (October 16, 2018) – Four Wheel Campers, the category leader in lightweight, compact truck campers, this month retained Verde Brand Communications as its agency partner to support a range of public-relations and digital-marketing programs. Verde will help create strategy and brand campaigns that drive awareness of the Four...

October 16, 2018

American Hiking Society Launches First Alternative Break Scholarship

(SILVER SPRING, MD – October 16, 2018) – American Hiking Society is thrilled to announce the launch of the first American Hiking Alternative Break Scholarship.  This scholarship will allow a college or university group the opportunity to participate in a unique outdoor service trip over spring break, with registration fees...

October 16, 2018

Velnox Tarsier – your headtorch alternative

Just when you thought the options for wearable night lights, like headlamps and torches, couldn’t possibly expand, along comes the Velnox Tarsier. The Tarsier is a chest-worn, LED panel light, that produces a broad light field – to provide the wearer with a floodlight type light field. Perfect for any...