September 25, 2018

Balega Debuts Fifth Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners

Durham, N.C. (Sept. 25, 2018) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its fifth limited edition Grit and Grace collection. One dollar from every pair of Grit and...

September 25, 2018

gogglesoc Partners with White Cloud Communication to Lead Public Relations

Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, adventure and winter sports industries, to manage its public relations and communication strategy. The partnership...

September 25, 2018

TREW Collabs With CAPOW! Ski Guides

Portland, OR (September 25, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, have been working for over a year with CAPOW!, an equally kick-ass backcountry ski guiding outfit out of Revelstoke, BC, to create the most unique, backcountry-specific outerwear kit to date. TREW and CAPOW! both believe...

September 25, 2018

Businesses Unite as the Country’s Premier Conservation Program Faces Expiration

BEND, Ore., and BOULDER, Colo. – Sept. 25, 2018 – The Conservation Alliance and Outdoor Industry Association released a letter today signed by more than 280 outdoor-focused businesses and organizations asking Congress to permanently reauthorize the Land and Water Conservation Fund (LWCF) with full and dedicated funding. LWCF was created...

September 24, 2018

No Such Thing as Bad Weather with New Reima Fall / Winter 2018 Collection for the US

Vantaa, Finland (September 24, 2018) – As summer comes to an end and children head back to school, don’t let their spirit of exploration and adventure be limited to the indoors. With Reima, the world’s leading premium performance wear brand for active children, they can stay safe, warm and dry...

September 24, 2018

Athletes Travel to Sleepy Hollow for World T.E.A.M.’s Face of America Liberty

Sleepy Hollow, New York, September 24, 2018 – Athletes from ten eastern states are traveling this week to the historic Hudson River Valley community of Sleepy Hollow. Their destination is national non-profit World T.E.A.M.’s September 29 Face of America Liberty cycling challenge. The 56-mile bicycle and hand cycle ride to...

September 20, 2018

Cannae Pro Gear introduces the Sarcina Rally Pack: A low-key hiker prepared for anything

LONG BEACH, California – New for fall, the Sarcina Rally Pack from Cannae Pro Gear brings together outdoor adventure with military-minded toughness and utility. Sarcina combines a classic top-loader hiking pack with the modularity and focused utility of a Cordura tactical pack. Whether it’s your escape-to-the-woods pack, your daily laptop...

September 20, 2018

2018 Mountain & Adventure Film Festival Gathering begins September 28th in Los Angeles, California

The Mountain & Adventure Film Festival Gathering kicks off its fourth year Friday September 28th in Los Angeles. The 3-day festival celebrates Southern California’s outdoor community, brands and lifestyle. The Festival’s mission is to connect outdoor enthusiasts and the outdoor curious with our SoCal recreation and outdoor adventure community. Drawing...

September 20, 2018

Sherpa Adventure Gear Releases Fall 2018 Line, For Every Adventure

MODESTO, CA — Sept 20, 2018 — Purposeful apparel, designed for the global adventurer, Sherpa Adventure Gear’s Fall 2018 line is mindfully crafted for function and performance, on every adventure. “This season we continued to amplify the performance capabilities of our core winter pieces — jackets and pants, while staying...

September 20, 2018

“The Frenchy” – a Mountainfilm Film Festival Official Selection – Debuts on BeAlive’s YouTube Channel

(Midland, MI, September 20, 2018) - The short film “The Frenchy” debuted today on BeAlive, a new YouTube channel for the outdoor cultural lifestyle. “The Frenchy” is the story of 82-year old Colorado-based French ski racer and downhill mountain biker, Jacques Houot,  who is a local legend in Colorado as...