March 11, 2020

Olympic Climber Brooke Raboutou Joins La Sportiva

February 20, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces that climber Brooke Raboutou joins the La Sportiva ambassador team. Effective immediately, Raboutou will exclusively wear La Sportiva footwear while training and climbing. Raboutou is a lifelong climber who qualified for the Tokyo...

March 11, 2020

LEM Helmets Partners With Polygon UR Enduro Race Team

MORGAN HILL, Calif. (March 11, 2020)–LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today announces its partnership with the world-class Polygon UR Enduro Race Team. The international pro team just wrapped-up solid performances at Crankworx Rotorua, and will be competing at events around the...

March 11, 2020

Helinox Announces Title Sponsorship of 2020 People’s Tiny House Festival

Helinox, a leader in premium portable furniture and accessories for the outdoors and home, announced that it will be the title sponsor of the third annual People’s Tiny House Festival taking place in Golden, Colo., June 6 and 7, 2020. The People’s Tiny House Festival is a celebration and expo...

March 11, 2020

Specialized Bicycle Components partners with Adventure Fit to launch the Gold Rush Bike Rally, a “gravel bike hootenanny” in Colorado this September.

Boulder, CO. (March 11th, 2020) – Specialized Bicycle Components and Adventure Fit announce the revival of Gold Rush Bike Rally, a gravel bike race in historic gold mining country west of Boulder, Colorado. It is the sister event to the popular Old Man Winter Rally, an event known for its...

March 10, 2020

Tracksmith Debuts Spring Collection

BOSTON (March 10, 2020) – Tracksmith, an independent running brand based in Boston, introduces its Spring 2020 Collection, featuring performance pieces inspired by the runner’s journey from early season training to a goal race. Spring is the heart of the racing season. With iconic road races on the calendar from...

March 10, 2020

2020 Bicycle Leadership Conference Rescheduled for Sept. 29 – Oct. 1

MONTEREY, CA (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter Classic (SOC) for...

March 10, 2020

Superfeet Celebrates Giving on “International Day of Awesomeness”

FERNDALE, Wash. (March 10, 2020) –Superfeet, a 100% employee-owned company, continues to build on its commitment to make a positive difference in people's lives. Each year, the company donates 1% of sales and more than 1000 volunteer hours to non-profit organizations working tirelessly to make the world a better place....

March 10, 2020

Professional Ultrarunner Amanda Basham Signs with rabbit

Santa Barbara, California - Amanda Basham is the latest addition to the rabbitPRO team after she recently signed with the cutting-edge running apparel brand rabbit. With top results at some of the world’s most prestigious mountain-ultra-trail races in recent years, Basham brings her speedy experience to a talent-laden rabbit squad...

March 6, 2020

Merrell Collaborates with Trail Sisters on Women’s-Specific Trail Running Collection

ROCKFORD, Mich. (March 6, 2020) — Powerful alone, women are unstoppable together. Merrell partnered with Trail Sisters on the design for the print of two of their women’s-specific trail runners: the Antora and Banshee (launching end of March 2020). Trail Sisters is a community of women with a mission to grow...

March 3, 2020

Setton Farms Pistachios Now Considered a “Complete Protein” For Those Over the Age of Five

Terra Bella, CA (March 3, 2020)- Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is thrilled to announce that U.S grown roasted pistachios meet the generally accepted definition of a “complete protein.” This means pistachios now join the ranks...