January 28, 2020

Team Evergreen to present the Beti Bike Bash in 2020

EVERGREEN, CO, January 29, 2020 — Team Evergreen Cycling and Beti Bus Productions are teaming up for the 11th annual Beti Bike Bash on May 31, 2020 in Lakewood, Colorado. The largest women’s mountain bike event in the world, the Beti Bike Bash prides itself on bringing together the cycling...

January 28, 2020

Deuter Doubles Down on PFC-free with bluesign® Approved UP Series, New AViANT Access Movo, Freerider Pro

LONGMONT, Colo. (Jan. TBD, 2020) –Deuter, a global leader in backpacks and outdoor equipment, announces the launch of its 100-percent Perfluorocarbon-free (PFC) Fall 2020 collection ahead of the Outdoor Retailer Snow Show in Denver, January 29–31. Deuter has long been an expert in the outdoors and the new products build...

January 28, 2020

ORTOVOX Celebrates 40 Years With New Piz Boe, Haute Route Pack and Limited Edition Apparel

LONGMONT, Colo. (Jan. 28, 2020) – ORTOVOX, the global expert in avalanche safety equipment and technical wool for mountain sports, celebrates its 40th anniversary with the launch of its new Fall 2020 collection. Founded in 1980, ORTOVOX has long been a leader in mountain protection, offering emergency equipment, backpacks and functional...

January 28, 2020

Houdini Wins ISPO Award for Groundbreaking Anti-Shedding Mono Air Houdi

Stockholm, Sweden - January 26, 2020 - Swedish sustainable apparel pioneer Houdini has received an ISPO Gold Winner for its new anti-shedding fleece jacket, the Mono Air Houdi. Developed in collaboration with Polartec®, the premium provider of innovative and sustainable textile solutions, the Mono Air Houdi is made from Polartec®...

January 27, 2020

La Sportiva First Outdoor Footwear Brand to Use GORE-TEX INFINIUM™ THERMIUM™ in Mountain Boots

January 27, 2020 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, today announces its lineup of Fall 2020 footwear, including the new G5 Evo, the first mountaineering boot to use GORE-TEX INFINIUM™ THERMIUM™ technology. Additionally, the brand has long utilized the spring season to debut new...

January 27, 2020

Lightpoint From New Holland Brewing Races Into The Active Beer Space

Holland, MI, Jan 27th, 2020 -- New Holland Brewing, craft brewery and distillery based in Holland, MI, is proud to announce the upcoming launch of Lightpoint Functional White Ale, its first “active pursuits” beer. Designed to provide a refreshing and responsible post-pursuit experience, uncompromising in flavor, Lightpoint will be available...

January 27, 2020

TAXA Outdoors Introduces New 2020 Models

HOUSTON, TX — TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure is expanding its collection of habitats with the introduction of new 2020 models. The new Mantis, Cricket, Tiger Moth and Woolly Bear will offer updates and renovations to key interior and exterior features of...

January 27, 2020

MAMMUT lays a basis on the way to Net Zero

The greenhouse gas reduction targets are one of the central pillars of Mammut's “WE CARE" sustainability strategy. The outdoor brand is a signatory of the UN Fashion Industry Charter for Climate Action and is thus committed to a 30% reduction in greenhouse gases by 2030 compared to the 2018 reference...

January 27, 2020

The Man Behind the Maps Expands into Retail after Holiday Success, Continues Book Tour with Additional Events in Denver

DENVER, Colo.  (January 27, 2020) -  Legendary ski artist James Niehues, in tandem with Open Road Ski Company, is continuing the success of The Man Behind the Maps: Legendary Ski Artist James Niehues with expansion into retail, additional product offerings and more in person events. Thanks to James’ loyal following of...

January 27, 2020

PrimaLoft® P.U.R.E.™ Adopted by Patagonia for Fall 2020 Nano Puff® Program

LATHAM, N.Y. (January 27, 2020) – PrimaLoft, Inc., the world leader in advanced material technology, today announces Patagonia as its first brand partner to adopt PrimaLoft® P.U.R.E.™ manufacturing technology. PrimaLoft P.U.R.E., which stands for “Produced Using Reduced Emissions,” reduces carbon emissions during the insulation manufacturing process by as much as...