September 19, 2017

Commercial military supplier Trident Tactical/Technical makes elite gear available to consumers

CORONADO, California – Trident Tactical/Technical has worked alongside U.S. Navy SEALS, Air Force Special Operations and militaries around the world to provide the gear that elite operators need but are not issued. Now, T3 is deepening its commitment to the consumer market with confidence that its gear will outlast and...

September 19, 2017

GU Energy Labs Launches New Campfire S’mores Energy Stroopwafel

Berkeley, Calif. (September 19, 2017) – GU Energy Labs has turned a campfire favorite into a portable Energy Stroopwafel, perfect for fueling your next ride, run or adventure. The Campfire S’mores Energy Stroopwafel delivers the beloved marshmallow, chocolate and graham cracker combination to the trails. It packs a light sweetness,...

September 19, 2017

“It’s like a hammock, but better” – TreePod introduces a novel way to relax with the new Cabana and Lounger

BOULDER, Colo. — TreePod – Hanging Habitats, the award-winning company behind the original portable treehouse, is expanding its line of hanging hideaways. The new TreePod Cabana and Lounger, featuring a more sophisticated look and open design, will launch on Kickstarter September 19. Easy to set up with a single point...

September 18, 2017

Paddlesports Retailer 2017 Lays Strong Foundation, Builds Momentum for Year Two

MADISON, Wis. – Sept. 18, 2017 – The inaugural Paddlesports Retailer tradeshow debuted late August in Madison, Wis. with a strong showing from attending paddlesports brands and retailers alike. 125 paddling brands were represented across 70,000 square feet of sold-out show floor, which buzzed with activity from more than 275...

September 18, 2017

Raleigh Electric and IZIP Bring On 3 New Territory Sales Managers

SIMI VALLEY, Calif. (Sept. 18, 2017) - Raleigh Electric and IZIP, manufacturers of industry-leading electric bikes, have added three new territory managers to the sales team, as both brands continue to grow and expand in the market. “As the category, and our sales, continue to scale, the addition of these...

September 18, 2017

Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners

Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit and Grace collection. One dollar for every pair of Grit and Grace socks sold will...

September 15, 2017

GoPure Receives 2017 Eco-Excellence Award

Wilton, CT (September 15, 2017) ­– PuriBloc GoPure™ – creators of the first-ever portable, reusable water purifier – has won the 2017 Eco-Excellence Award™ in the Pet Gear category for their companion product, GoPure Pet™. The Eco-Excellence Awards, now in their 7th edition, is the only award of its kind...

September 15, 2017

Dare 2b Introduces Men’s Athleisure Collection for Spring-Summer 2018

Portsmouth, NH - Dare 2b is proud to debut the men’s versatile athleisure collection for spring-summer 2018, packed with technology and style, perfect for working out but also ideal for errands or just relaxing. The men’s athleisure line brings in water repellent, moisture-wicking, and high-visibility features in lightweight fabrics for...

September 15, 2017

TerraTrike releases new touring trike, the Gran Tourismo, invites era of ‘trikepacking’

GRAND RAPIDS, Mich. (September 15, 2017) — TerraTrike (www.terratrike.com), a pioneer in the recumbent trike industry, has released a new touring trike for the era of bikepacking. The Grand Tourismo (GT) is the result of 20 years of innovation, incorporating performance enhancements alongside TerraTrike’s signature ergonomics. “The bikepacking bandwagon is really picking...

September 13, 2017

Kari Traa Launches “Celebrate Yourself” Marketing Campaign, Addresses Daily Pressures and Expectations Women Face

Oslo, Norway  — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, launches its largest marketing campaign to date — “Celebrate Yourself” — a full-scale initiative in Europe and North America that empowers women to celebrate themselves and their personal pursuits for staying happier, healthier...