January 23, 2020

Snow Peak Enlists Industry Veteran Jason McGibbon to Lead and Expand Sales Organization

Portland, OR – Jan. 23, 2020 –  Snow Peak, the innovative outdoor lifestyle company, kicked off a year of sales team growth by adding Jason McGibbon as Chief Revenue Officer. Starting this month, McGibbon will enhance the leadership team, helping to drive the brand’s expansion in 2020 as it celebrates...

January 23, 2020

Smartwool Announces International Leadership Changes

Steamboat Springs, Colo. – January 23, 2020 – Today, Smartwool announced it has promoted Corey Stecker to International General Manager and Dariusz Boniecki to Director of Sales and Marketing for Europe, the Middle East and Africa (EMEA). These appointments elevate the brand’s commitment to focusing on key markets and driving...

January 23, 2020

Ruffwear Partners with Groundswell PR as Agency of Record

BEND, OR (Jan. 23, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around Ruffwear’s trailblazing...

January 23, 2020

Superfeet Secures New Balance License Agreement

FERNDALE, Wash. (January 23, 2020) –Since 1977, the naturally supportive and energizing foundation of Superfeet insoles have helped millions experience life-changing comfort, pain relief, and sports performance. Building upon their unwavering commitment to support as many people as possible Superfeet and New Balance are announcing Superfeet has secured the New...

January 23, 2020

TINCUP® Mountain Whiskey Announces the Release of New TINCUP® Rye

DENVER (January 23, 2019) – TINCUP®, the Mountain Whiskey, is proud to introduce TINCUP® Rye, a bold and smooth straight rye whiskey inspired by the daring settlers of the American west and the partners with whom they clinked their cups. In celebration of the launch, the brand is putting a...

January 23, 2020

Norrøna Brings Style, Durability and Sustainable Design to Fall 2020 Collection

BOULDER, Colo. (Jan. 23, 2020) – Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, relaunches its iconic lofoten ski apparel collection and introduces the all-new norrøna general outdoor collection for Fall 2020. Highlights include the lofoten Gore-Tex Pro Plus Jacket, the lofoten Gore-Tex Pro Anorak,...

January 23, 2020

Gregory Takes Steps Toward a Greener World Fall 2020 with 100% Recycled Resin Pack

SALT LAKE CITY, UTAH (January 23, 2020) – Gregory’s fall 2020 collection is focused on increased sustainability, faster transition times and more effective organization and versatility. From everyday adventures, to skiing big lines and traveling the world, the brand’s newest collections show how the Gregory design team is thinking across...

January 23, 2020

Dawn To Dusk Launches The World’s First Bottle Cage Ecosystem

ESCONDIDO, CA - Dawn To Dusk, a hydration and repair storage accessory company specifically designing for gravel and mountain bikes, launched the world’s first bottle cage ecosystem revolutionizing the way riders carry hydration, prevent dehydration, and allow riders to explore longer. “The bottle cage is a vital part of the riding...

January 23, 2020

The Pikes Peak APEX presented by RockShox Announces Third Founding Partner

January 23, 2020 - Colorado Springs, Colorado—Sports Strategies and organizers of the Pikes Peak APEX presented by RockShox announced today the third Founding Partner of the event—Heuberger Subaru. Heuberger Motors has a long history of partnering with mountain biking and outdoor events and is committed to the outdoor community in...

January 23, 2020

The Suunto Elite Team Announces its Athlete Selections for 2020

OGDEN, Utah (January 23, 2020) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the selection of its athlete team for the 2020 competition season. The Suunto Elite Team, formerly the Suunto Multisport Team, will be comprised of 50 elite athletes and coaches pushing the...