January 23, 2020

Make your content marketing more inclusive, engaging & profitable

Is your content ignoring (or worse, excluding) some cultures, ethnicities, genders and other groups? How can you make it more inclusive? What's the business case for doing so? How can you learn to speak to different groups? One of the biggest challenges in reaching new audiences is figuring out how...

January 22, 2020

Nomination Window Open for Kahtoola’s Annual TransRockies™ Run Team Giveaway

Flagstaff, Ariz. (Jan. 22, 2020) – Kahtoola, creator of award-winning MICROspikes® and NANOspikes® footwear traction, wants to let all trail runners who take their fun seriously know that the nomination window is now open for the Kahtoola Team Giveaway - for two lucky runners to run in the 14th annual...

January 22, 2020

Osprey Calls on Outdoor Industry to Support CORE and Protect Public Land in Colorado

Cortez, CO – January 22, 2020 – Today, Osprey President, Layne Rigney, issued a statement urging the Outdoor Industry to unite and encourage U.S. Senator Cory Gardner to co-sponsor the Colorado Outdoor Recreation and Economy (CORE) Act. U.S. Senator Michael Bennet and U.S. Congressman Joe Neguse introduced the CORE Act to protect...

January 22, 2020

Toray To Showcase 40 years Of Entrant® Development at OR Show

When Toray launched Entrant in 1980, waterproof/breathable fabric treatments were narrowly-focused on specific performance attributes demanded by professional outdoor athletes. As they often do, Toray spotted an opportunity to broaden the market. Working with top outdoor and snowsports brands like Burton and Patagonia, Toray introduced Entrant and led the evolution of...

January 22, 2020

Cascade Designs Welcomes Kelly Kraus as Newest Board Member

SEATTLE, Wash. (January 22, 2020) - Cascade Designs, Inc.®, the iconic American outdoor company known for product innovation, is pleased to welcome outdoor industry veteran Kelly Kraus as the newest member of their board of directors. Kelly will be sharing her 35 years of experience in outdoor industry sales, product, and marketing...

January 22, 2020

Salomon’s New Stance All-Mountain Ski Collection Delivers Performance, Stability and Versatility

OGDEN, Utah (Jan. 22, 2020) – Salomon unveils the new, all-mountain Stance ski collection, built to provide skiers with an ideal blend of performance, stability and versatility for the 2020/21 season. The Stance ski collection—which includes the Stance 90, Stance 96 and Stance 102 for men, and the Stance 88...

January 22, 2020

Camber Outdoors Welcomes Five New Board Members

Boulder, Colo. (January 22, 2020) – Camber Outdoors, a national nonprofit supporting workplace inclusion, equity and diversity across the active-outdoors industries, announces the appointment of five new board members: Katie Carlson – Vice President of Human Resources, Brooks Running; Hawi Keflezighi – owner of Hawi Management; Eileen Mulry – Vice...

January 22, 2020

DYNAFIT hits ISPO Gold with the Blacklight Pro Ski

Mountain endurance brand DYNAFIT scooped two wins at this year’s ISPO Awards, including a Gold Award. The heritage brand, with headquarters in Aschheim near Munich, Germany, secured a Gold Award in the Snowsports/Ski Touring Skis segment - the highest honour in that category - for the Blacklight Pro ski with...

January 22, 2020

POMOCA To Unveil “Track Your Skins” Initiative at OR Show

(BOULDER, CO - January 2020) - POMOCA, the world’s leading manufacturer of ski touring skins, will unveil its new “Track Your Skins” initiative at the Outdoor Retailer Snow Show in Denver this month, giving customers the opportunity to learn how each skin was made on the path from the factory...

January 22, 2020

Mystery Ranch Employee Pack Build Auction Launches at SHOT and Outdoor Retailer Trade Shows

Bozeman, Mt. – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, announced today an Employee Pack Build program and online auction to commemorate the brand’s 20th anniversary, highlight their talented employees, and raise funds...