Uncategorized
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June 28, 2017
Royal Robbins’ Moves Exclusively to 100% Fluorocarbon-Free DWR
SAN FRANCISCO, Calif. (June 28, 2017) — Royal Robbins’ Spring 2018 collection will exclusively feature 100% non-fluorinated “Ec-0 DWR™”: an eco-friendly upgrade with the same waterproof performance features of its predecessor. Royal Robbins is the first US outdoor brand to eliminate the use of PFC-based DWR treatments by expanding the Ec-0...
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June 28, 2017
Mountain Hub Appoints rygr to Lead Public Relations Efforts
PARK CITY, Utah — Mountain Hub, a rapidly growing, community-fueled platform for the outdoors, has partnered with integrated marketing agency rygr to lead the brand’s public relations efforts. “Our goal at Mountain Hub is to connect the outdoor community. Mountain Hub helps everyone from casual enthusiasts to elite professionals access...
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June 28, 2017
Intova Debuts 4K Marine Grade Action Camera and Revamped Accessory Line
Seattle, WA – June 28, 2017 – Intova is taking marine grade action cameras to the next level with its most rugged and powerful camera to date. Capable of capturing crisp 4K video in the harshest conditions, the Intova X4K is a perfect option for divers, hunters, campers and adventurers....
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June 28, 2017
Feetures Debuts Sock Collection that Allows Customers to Go. Do. Live.
Charlotte, NC – June 28, 2017 – Feetures, a leader in run specialty performance socks, is proud to expand its product offerings with a lifestyle collection that will let fans live in Feetures throughout their entire day. The new line incorporates the same technology found in Feetures running socks, allowing...
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June 27, 2017
Icebug Footwear Hires Ellen Brown for Representation in Rocky Mountain Region
Bellingham, WA - Icebug traction footwear is pleased to announce they have hired Ellen Brown for sales representation in the Rocky Mountain region. Brown, who is based in Denver, comes with a long history of experience in outdoor, running and footwear; she will cover: CO, NM, UT, and WY. “We...
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June 27, 2017
Polygiene® Announces New International Distributors, Chief Financial Officer and Global Marketing Director
MALMÖ, Sweden – Polygiene®, the world leader in odor control and freshness technologies, announces two international partners to manage distribution in Turkey and India. Additionally, Polygiene appointed Ulrika Bjork as its new Chief Financial Officer (CFO) and promoted North American marketing director, Colleen Nipkow, as its Global Marketing Director. Polygiene...
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June 27, 2017
The Conservation Alliance Grants $110,000 to Defend Public Lands
BEND, Ore. (June 27, 2017) - The Conservation Alliance awarded nine emergency grants to organizations working to defend public lands. The grants, totaling $110,000, come from the organization’s new Public Lands Defense Fund, created to preserve and defend the integrity of America’s public lands system. The Conservation Alliance has awarded...
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June 26, 2017
Burley Design Expands Distribution with Riteway Products Japan
EUGENE, OREGON (June 26, 2017) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – is excited to announce their partnership with Riteway Products Japan. Beginning July 2017, Riteway will launch a dealer demo fleet at bike shops nationwide to...
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June 26, 2017
bambu® Outdoor Launches Into Outdoor Market with Functional & Beautiful USDA-Certified Organic Cookware
PORTLAND, OR (June 26, 2017) – Whether you’re in the frontcountry or backcountry, what you eat with should be as good as what you eat. That’s the essence behind bambu® Outdoor, maker of elegantly simple, modern, and functional USDA-certified organic cooking and camping wares for your outdoor adventures. Today, the...
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June 26, 2017
The Conservation Alliance Announces Two New Board Members, New Staff
Bend, Ore., (June 26, 2017) – The Conservation Alliance board elected Tyler LaMotte, vice president of global brand marketing at KEEN, Inc., and Mary Maliff, director at The Forest Group, to serve on the organization’s board of directors. The board of directors elected LaMotte to fill an unexpected vacancy. They...