May 25, 2017

Four Ways to Enjoy the Great Outdoors on National Trails Day®

On Saturday, June 3rd, people across America are invited outside for a fun trail experience during American Hiking Society’s National Trails Day®. On National Trails Day, people are encouraged to hike, bike, paddle, pitch in on some trail maintenance, or do any of the other numerous fun activities that will...

May 24, 2017

iShoxs Names Verde Brand Communications as Agency of Record

Mönchengladbach, Germany (May 24, 2017) – iShoxs, German-based maker of premium mounts and accessories for POV cameras, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement of iShoxs brand in the American market with an integrated communications strategy focused on the...

May 24, 2017

Native Eyewear Expands Ambassador Team with the Addition of Three New Athletes

Longmont, Colo. (May 24, 2017) — Native Eyewear, a Colorado-based goggle and sunglass company, has announced the addition of three elite athletes to its ambassador team. Native’s new athletes will join a team of ambassadors who put Native’s eyewear line to the test and help spread brand awareness. Created for...

May 24, 2017

Kokatat supports upcoming Mississippi source-to-sea attempt

ARCATA, California – Kayaker Michael Waterford will set out next month to become the fastest person to solo-paddle the entire 2,552 miles of Mississippi River, and Kokatat’s award-winning paddling gear will be along with for the record attempt. Waterford, who previously kayaked the Mississippi in 2013, will try to break...

May 23, 2017

Darn Tough Announces Professional Ambassador Program, Team DTV

Northfield, VT. (May 23, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, unveils the brand’s new professional ambassador program, Team DTV, welcoming 15 athletes and ardent adventurers to the Darn Tough family. Hailing from the United States and beyond, each Team...

May 23, 2017

Outside TV Wins Big at 38th Annual Sports Emmy® Awards

(Westport, CT.)  Outside TV, the leading provider in action and adventure sports content, was most recently honored at the 38th Annual Sports Emmyâ Awards in New York City, with the Award for Outstanding Camera Work for Outside TV original mini-series Image Quest. Image Quest dives into the world of adventure...

May 22, 2017

SCARPA North America names All Mountain Group as 2016 Rep Group of the Year

BOULDER, Colo. (May 22, 2017) – SCARPA North America this month named All Mountain Group, its sales agency in the New England and Mid-Atlantic territories, as its Rep Group of the Year for 2016. “The All Mountain Team has done a great job, in a very challenging market climate, of...

May 22, 2017

SNEWS Taps Darby Communications to Launch Rebranding Campaign

May 22, 2017 – Asheville, NC – SNEWS, the outdoor industry’s source for trade news, has selected Darby Communications as their PR agency of record for the launch of their rebranding and new website. The two entities share common goals – sharing hot industry news, addressing the needs of specialty outdoor...

May 22, 2017

Setton Farms Debuts New Premium Quality Nut Blends to Snack Lineup

Commack, NY (May 22, 2017) - Setton International Foods, Inc.- a leader in the snack food industry for over 50 years based in Long Island, New York- is excited to announce the launch of their latest protein packed snack mixes, Pistachio Nut Blend and Pistachio Power Blend. Both snack packs will...

May 19, 2017

TIME Sport Signs SIMBOL Communications for PR/Marketing

Park City, Utah) —TIME Sport – the legendary French cycling brand that produces carbon framesets, pedals and other components – has hired Park City-based SIMBOL Communications as their agency of record to handle a variety of PR and marketing services and build their sports marketing programs for their US operations....