November 8, 2019

Diamond Brand Gear Elevates the Camping Experience with the New Atlas Canvas Wall Tent

Asheville, NC – November 8, 2019 – Diamond Brand Gear, an American outdoor gear maker, is excited to debut an updated, modern approach to the classic wall tent. The newest addition to the brand’s line of legendary Canvas Wall Tents, the Atlas, expands upon the best features of previous generations to create the...

November 7, 2019

PEARL iZUMi Introduces New Footwear Styles for Fall 2019

LOUISVILLE, Colo., (November, 7 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces a number of new shoes, including the brand’s first ever shoe designed specifically for gravel riding, a women’s style designed exclusively for indoor studio cycling and a new top performing road shoe featuring...

November 7, 2019

Front Runner Outfitters Turns The New Toyota RAV4 Into Dream Adventuremobile

LOS ANGELES (Nov. 7, 2019) – Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit. The all new roof rack will allow 2019 RAV4 owners to customize their vehicles to meet...

November 6, 2019

Local worldwide and always expanding: KAVU taps Bizness Enabler for Germany and Austria distribution

SEATTLE – KAVU’s brand of true outdoor wear just got a leg up in the international scene, signing on with distributor Bizness Enabler GmbH to bring the full line to Germany and Austria for Spring 2020. Born in the Pacific Northwest, KAVU is outdoor lifestyle apparel, an international fashion label...

November 6, 2019

Injinji Launches Everyday Upcycled Collection in North America

Injinji®, the innovator of the patented five-toe- Performance Toesock™ for runners and outdoor enthusiasts, announces the launch of its newest addition to the Injinji Everyday line with the Everyday Upcycled collection. Available for purchase beginning today on injinji.com, the new, limited-edition collection incorporates sustainable design, an upcycled fabric blend, and the supreme sock engineering technology...

November 5, 2019

The Conservation Alliance Heads to Washington D.C. with Outdoor and Craft Brew Business Leaders

Bend, Ore., November 5, 2019– The Conservation Alliance is in Washington D.C. this week advocating for land and water protections across the country. Conservation Alliance staff is joined by representatives from five member companies including Backpacker’s Pantry, Duct Tape Then Beer, Kiitella, New Belgium Brewing, and Patagonia. The group will...

November 5, 2019

Merrell launches film on Triple Crown of Hiking

ROCKFORD, Mich. (Nov. 5, 2019) — “The Crown” features thru hiker, veteran and Merrell Ambassador Will “Akuna” Robinson as he completes the Triple Crown of Hiking: the Appalachian Trail, the Pacific Crest Trail, and the Continental Divide Trail. The film shares Robinson’s thoughts on this incredible achievement that made him the...

November 5, 2019

PrimaLoft® P.U.R.E.™ Manufacturing Technology Reduces Carbon Emissions by up to 48%

LATHAM, N.Y. (Nov. 5, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, today introduced PrimaLoft® P.U.R.E.™, a proprietary manufacturing technique that reduces carbon emissions by as much as 48%. P.U.R.E., which stands for “Produced Using Reduced Emissions,” is the latest development in PrimaLoft’s Relentlessly Responsible commitment to...

November 5, 2019

Snowsports Industries America Releases 2018-2019 Participation Study And Snow Sports Participation Insights Report

PARK CITY, UT (November 4, 2019). Today, Snowsports Industries America (SIA) released its annual SIA Participation Study alongside a new Snow Sports Participation Insights Report. The 2018-2019 SIA Participation Study is a comprehensive look at participants in winter sports across the 2018/2019 season including skiing, snowboarding, cross-country skiing, snowshoeing, sledding and...

November 5, 2019

SBT GRVL, Presented by Canyon Bicycles, Opens Registration Dec. 3 for 2020 Event

STEAMBOAT SPRINGS, Colo. (Nov. 5, 2019) –SBT GRVL, a world-class gravel bike experience set in the picturesque ranching town of Steamboat Springs, Colo., will open registration Dec. 3 for its second-year event. SBT GRVL welcomed 1,500 cyclists for its successful inaugural year, all joining together to experience Routt County’s vast network...