October 30, 2019

HOKA ONE ONE Named Presenting Sponsor of Western States 100

AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of...

October 30, 2019

Suunto Now Accepting Applications for 2020 Suunto Multisport Team

OGDEN, Utah (October 30, 2019) – Suunto, a global leader in sports watches, dive computers and precision instruments, announces the second year of its athlete program. This year, the team is revamped to span across three categories: the Suunto Multisport Team, Suunto Squad and Suunto Factory Team. Interested triathletes, ultrarunners and...

October 29, 2019

NOCCO Beverage Company Announces Expansion into 500 Accounts Nationwide

LOS ANGELES (October 29, 2019) – NOCCO – a leading no carb, branched chain amino acids (BCAA) beverage company based in Europe – announced today that the brand has expanded into 500 accounts across the United States, including 50 gyms in Las Vegas. The rapid growth includes entry into the Miami...

October 28, 2019

360 Adventure Collective Prepares for Heightened Winter Show Season with Newly Elected Board Members

Asheville, NC — 360 Adventure Collective, the trusted member association that has been a resource bridging sales reps and retailers, in the outdoor, ski and lifestyle product categories for over 35 years, is preparing for their upcoming Winter Show season with newly elected board members. New members include Ken MacDonald...

October 28, 2019

Adventure Fit Events Seeking Sponsors For Its Highly Popular and Sold Out “Active, Outdoor Entertainment” Events

BOULDER, Colorado, October 28 2019 – Adventure Fit Events, an award-winning experiential event marketing and production company, is seeking official sponsorships with companies wanting to connect with outdoor lifestyle consumers through large-scale experiential events. Over 20,000 participants are expected to attend Adventure Fit’s “active outdoor entertainment” events in 2020, generating millions...

October 28, 2019

Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt

BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with the launch of the Big Sugar—NWA Gravel. The all-new, ground-up gravel event is set to...

October 23, 2019

The Seas are Rising and So Are We: Vissla and Surfrider debut a wetsuit they never want to make a reality to turn the tide against climate change

San Clemente, Calif., October 23, 2019 – Vissla and the Surfrider Foundation have debuted a new wetsuit design that they never want to make a reality. Developed to raise awareness of the massive risks of climate change and pollution to our oceans and coastlines, the Rising Seas wetsuit is an urgent...

October 23, 2019

Building on digital workbook adoption momentum, Grassroots Outdoor Alliance launches new support tools ahead of November Connect buying show

DENVER, COLORADO (Oct. 23, 2019) – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, is launching new tools and services to support growing momentum for the changeover to digital workbooks. The new support for digital workbook adoption includes the launch of educational ‘how-to’ videos on the Grassroots Outdoor Alliance website (https://connect.grassrootsoutdoors.com/digital-workbook)...

October 23, 2019

Wildwater Announces New On-Site Lodging at the Chattooga River

Long Creek, SC – October 23, 2019 – Family-owned and operated outfitter Wildwater is excited to announce the opening of new mountain cabins and a birdhouse-inspired treehouse at their Chattooga River location. The new on-site housing provides guests a place to stay after enjoying a day on the Chattooga or...

October 23, 2019

United By Blue Partners with REI Co-op to #OptOutside this Black Friday

PHILADELPHIA, PA (October 23, 2019) - United By Blue (UBB) announced today it will partner with REI Co-op and #OptOutside this Black Friday. REI first launched #OptOutside in 2015, closing its stores and website and paying employees to spend the day outside with friends and family. This year, with partners like...