July 7, 2020

Junipers Brings Functional, Quick-Dry Bikini to Life for Adventurous Women

CARNELIAN BAY, Calif. (July 7, 2020) - Junipers, the first do-it-all hybrid bikini made of quick-drying, recycled, eco-friendly fabric, has launched a Kickstarter with the goal of raising funds to manufacture its first production run. Designed for adventurous women who want a technical swimsuit with a classic silhouette that stays...

July 1, 2020

PrimaLoft, Inc. and Fiberpartner Announce New Global License Agreement

LATHAM, N.Y. (July 1, 2020) – PrimaLoft, Inc., the leader in advanced material technology, today announced a new partnership agreement with Fiberpartner, a global supplier of stapled fibers, technical yarns and plastics. This new licensing agreement allows for Fiberpartner to develop the use of Primaloft’s groundbreaking PrimaLoft® Bio™ technology in...

July 1, 2020

AquaTech Collaborates with Hasselblad To Create Underwater Solution for X1D II 50C

HUNTINGTON BEACH, Calif. - July 1, 2020 - AquaTech Imaging Solutions, a global leader in photographic accessories, is proud to announce the release of its new REFLEX Water Housing for the Hasselblad X1D II 50C, a culmination of 20 years of design and field testing by the AquaTech Team. As...

June 30, 2020

Aprch Wellness Beverages Signs Travis Yamada to Brand Ambassador Family

Portland, Ore. (June 30, 2020) - Aprch, a wellness beverage company inspired by adventure, integrity, health and the environment, introduces their newest brand ambassador, board shaper Travis Yamada. “We are excited to add Travis to our ambassador family and showcase his passion for creating one-of-a-kind boards in our latest Human Element...

June 30, 2020

Global Leader in Backpacks, Deuter Redesigns Franchise Products for Day Hikes, Backpacking, Mountain Biking for Summer 2021

LONGMONT, Colo. (June 30, 2020) – Today, Deuter—the global leader in backpacks and outdoor equipment—announces the launch of its new collection for Spring 2021, delivering the comfort, durability and function that its products are known for with redesigned, modern aesthetics. The assortment includes a top-down redesign for the popular AC...

June 29, 2020

Swix Launches Line of Next Generation Race Wax

HAVERHILL, M.A.: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market...

June 29, 2020

Merrell Presents: We Hike to Heal

ROCKFORD, Mich. (June 29, 2020) — “We Hike to Heal” follows Kenya and Michelle Jackson-Saulters, who found each other and combined their passions to create Outdoor Journal Tour. Through a series of events called We Hike to Heal, their goal is to empower women through journaling, meditation and spending time in...

June 29, 2020

Backcountry Access Announces Software Update For Tracker2 Transceivers

BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update. This software update improves functionality during power-saving mode. After 12 hours without user input, Tracker2...

June 16, 2020

Liv Cycling Debuts “Liv Committed” Global Brand Campaign

NEWBURY PARK, Calif. (June 16, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced Liv Committed, a global brand campaign reaffirming its commitment to women in cycling. The Liv Committed campaign highlights the ways Liv is dedicated to women in all cycling disciplines and...

June 16, 2020

Arkansas Outdoor Apparel Startup LIVSN Gains Momentum with Media, Sales, and Retail

FAYETTEVILLE, Ark. - June 16, 2020 - LIVSN Designs, maker of versatile outdoor apparel designed to last longer, is proud to announce strong customer and media feedback, growing retail traction, and new plans for sustainability and products. LIVSN was founded in 2018 in Fayetteville, Arkansas and graduated with the 2019...