July 17, 2019

HeiQ announces PFC-free DWR with dry cleaning durability

Consumers of water repellent jackets, pants and footwear think it is important that products are made of environmentally-friendly materials and are PFC-free1. HeiQ Eco Dry is a family of innovative, eco-friendly and PFC-free water repellent textile technologies that provide protection against water and water-based stains. As of August 2018, HeiQ...

July 17, 2019

Marmot Launches New Collection: technologically advanced all-mountain performance line

Rohnert Park, Calif. —17 JULY 2019—For Spring 2020, Marmot LLC is designing its line from its roots with the launch of its technologically advanced all-mountain performance collection, designed for athletes at the pinnacle of outdoor sports. Amongst other top-tier products, this offering will feature five alpine jackets, one 8,000-meter suit,...

July 16, 2019

Mammut WE CARE

Phasing out per- and polyfluorinated chemicals (PFCs) applied in water-repellent products is one part of Mammuts WE CARE strategy. PFCs are used for the durable water repellency (DWR) finish of the outer fabric of rain gear. Unfortunately, they decompose very slowly. Due to that fact, Mammut has been looking for...

July 16, 2019

prAna Names Marcie Peters Vice President of Global Sales

Carlsbad, CA – July 16, 2019– prAna, creator of the Clothing for Positive Change movement and maker of stylish, versatile, and sustainably-made apparel, is pleased to announce the appointment of Marcie Peters as Vice President of Global Sales. “We are thrilled to welcome Marcie to the prAna family,” said Russ...

July 16, 2019

LINDSEY VONN: The Final Season

Universally recognized as the greatest female skier ever, Lindsey Vonn went on a remarkable journey that was defined by unexpected twists and turns and dramatic peaks and valleys in its final chapter. Produced in conjunction with Teton Gravity Research, HBO’s feature-length documentary LINDSEY VONN: THE FINAL SEASON intimately recounts the...

July 16, 2019

CAKE Teams Up with Christenson Surfboards to Support Protect Our Winters (POW)

(Stockholm, Sweden – July 16, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced a new partnership with American craftsman and motorcycle enthusiast Chris Christenson, and his eponymous brand Christenson Surfboards, in an effort to support Protect Our Winters (POW). Custom branded surfboards will debut on...

July 11, 2019

Marmot furthers commitment to inclusivity

Rohnert Park, Calif. — 11 JULY 2019—In Spring 2020, Marmot LLC is furthering its commitment to inclusivity with the addition of more sizing options throughout its garments, as well as consciously diversifying its marketing visuals to more overtly welcome people from all walks of life. Marmot is dedicated to helping...

July 11, 2019

Filson and Merrell Launch Sandal Collaboration

SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell,...

July 11, 2019

Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award

WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June. The Origin-produced film, which shines a light on the face of visible minorities in the...

July 11, 2019

5.11 Partners with Spartan

IRVINE, CA (July 11, 2019)– 5.11 Tactical®, the world’s leading innovator of purpose-built gear, is proud to announce its partnership with Spartan, the largest obstacle race and endurance brand in the world. 5.11 is the Official Tactical Gear Partner of the 2019 Spartan Honor Series and will be on site with...