February 25, 2019

Aventura Clothing Reveals New Brand Look

Reno, NV – Women’s sustainable clothing company, Aventura Clothing, has debuted a fresh logo and icon for Spring 2019. The new look pays tribute to the brand’s growing commitment to sustainable materials and their continued partnership with Fair Trade™. The brand’s new logo and tagline, “clothing with conscious origins,” reflects...

February 22, 2019

World OCR names OCRM the global media outlet for OCR

Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCRM Network (OCRM) as the official provider for obstacle course racing news and media worldwide. OCRM will cover all major events by FISO and affiliates on a global basis. These events and videos will be available on...

February 21, 2019

GORE-TEX Brand Challenges Users to Share their Life in Action

Elkton, MD, (February 21, 2019) – The GORE-TEX brand is the gold standard for living life outdoors. GORE-TEX technologies in apparel and footwear improve people’s active lives in a myriad of ways. But what, exactly, does that that look like in real life? The options are so limitless that W....

February 21, 2019

Stio Names Noah Waterhouse President and Chief Marketing Officer

JACKSON, Wyo. (February 21, 2019) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the promotion of Noah Waterhouse as its president and chief marketing officer. Waterhouse will report to founder and CEO Stephen Sullivan. In his new role, Waterhouse is responsible for ensuring the efficient...

February 20, 2019

36-Hours in Kitsbow Film, “Not Quite Out of the Woods” to Showcase at Ciclismo Classico Bike Travel Film Festival

PETALUMA, Calif. (Feb. 20, 2019) — “Not Quite Out of the Woods,” a 36-hours in Kitsbow film shot and edited by Emmy Award winner Kate Geis, has been selected for  the 10th annual Ciclismo Classico Bike Travel Film Festival on March 20, 2019. Geis also has been honored with the...

February 20, 2019

La Sportiva Continues Partnership with Access Fund Conservation Teams

Feb 20, 2019 (BOULDER, Colo.) – La Sportiva and Access Fund, two iconic organizations dedicated to climbing, have once again teamed up for 2019. La Sportiva has supported the Access Fund for many years and their Conservation Teams since 2017. The Access Fund’s Conservation Teams utilize La Sportiva footwear and...

February 19, 2019

Gore Fabrics Outlines Sustainability Efforts Made in 2018

FELDKIRCHEN-WESTERHAM (February 19, 2019) – W. L. Gore & Associates´ (Gore) Fabrics Division published its Responsibility Update 2018 this month. The update details how Gore Fabrics is using scientific research to drive environmentally improved material innovations that deliver uncompromised performance with a reduced environmental footprint. The Responsibility Update 2018 is...

February 18, 2019

Honey Stinger Names Kelly Knowles Vice President of Sales

STEAMBOAT SPRINGS, Colo. (Feb. 18, 2019) —Honey Stinger, the award-winning manufacturer of honey-based nutritional products, announced today the appointment of Kelly Knowles as the company’s vice president of sales. Knowles brings a breadth of experience to his new role at Honey Stinger, having worked in the consumer packaged goods industry...

February 17, 2019

MODe provides natural fuel for 20-year old top OCR athlete, Veejay Jones

COSTA MESA, CA — MODe LLC signs Veejay Jones, youngest ever Spartan Race winner and nationally ranked OCR athlete as brand ambassador to introduce lines of all natural sports nutrition products to the fast-growing world of obstacle course racing. Back in 2014, at the age of 15, while still running...

February 15, 2019

AOB Launches BUBBA™ Fishing Lifestyle Brand

(Columbia, MO) February 15, 2019 – American Outdoor Brands (AOB) Outdoor Products & Accessories Division, announced the launch of BUBBA, a new lifestyle brand that refreshes the company’s original Bubba Blade, a fishing accessories brand known for its high-quality angling equipment ‘designed by fishermen, for fishermen’.  The new BUBBA brand,...