August 11, 2020

Liv Cycling Adds Gravel To Its Lineup With New Devote Series

NEWBURY PARK, Calif. (Aug. 11, 2020) - Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike...

June 9, 2020

Tender Corporation Announces Adventure Ready Brands As New Name

LITTLETON, N.H. (June 9, 2020) — Tender Corporation, which markets a range of best-in-class first aid, insect repellent and outdoor recreation products, announces today that the company will be doing business as Adventure Ready Brands in order to align more closely with the company’s mission to inspire outdoor adventure. “Adventure...

April 7, 2020

PHOOZY Donates More Than $25,000 in Protective Device Capsules to Healthcare Workers, Laboratory Workers, and First Responders

CHARLOTTE, NC (April 7, 2020): PHOOZY, maker of protective capsules for phones, tablets and laptops, is donating more than $25,000 in products to healthcare workers, laboratory workers, and first responders across the nation. The capsules will offer extra protection for their devices by reducing exposure to viruses, germs and bacteria...

October 22, 2019

Tender Corporation Bolsters Outdoor Portfolio with RapidPure Acquisition

LITTLETON, N.H. (October 22, 2019) —Tender Corporation (Tender), which sells a range of best-in-class branded consumer products including After Bite®, Adventure® Medical Kits and Ben’s®, announces the acquisition of RapidPure® water purification systems. Available in a range of form factors to work with water bottles, hydration packs, and gravity-style camping...

August 20, 2019

Liv Cycling Unveils New Pique 29 Off-Road Series

NEWBURY PARK, Calif. (Aug. 20, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today introduced the new Pique 29 series, its first off-road bike with 29-inch wheels. Designed for riders who want to go fast when racing or on long epic rides, the Pique 29...

July 23, 2019

Liv Cycling Reveals New Avail AR

NEWBURY PARK, Calif. (July 23, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, introduced the new versatile Avail AR to its extensive line of endurance-focused road bikes. The all-road capable Avail AR offers wide tire compatibility up to 38c and an updated geometry for a...

July 10, 2019

Tender Corporation Expands Outdoor Portfolio With Counter Assault Acquisition

LITTLETON, N.H. (July 10, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, announces the acquisition of Bushwacker Backpack & Supply, maker of the popular Counter Assault brand of personal-defense products, including the leading bear spray and tools for law enforcement and self-defense. Based in Kalispell,...

May 16, 2019

Rad Power Bikes Expands Footprint and Opens New Flagship Showroom in Seattle

SEATTLE, May 16, 2019 – Rad Power Bikes, a global direct to consumer ebike brand, is massively expanding in Seattle. The company is upgrading its U.S. footprint from 7,000 to nearly 33,000 square feet in the historic Ballard neighborhood where the business has been headquartered since 2015. At the heart...

May 14, 2019

Liv Cycling Adds To Intrigue Series With Lightweight Aluminum Model

NEWBURY PARK, Calif. (May 14, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, announced its agile all-mountain trail bike, Intrigue, is now available in a lightweight aluminum ALUXX model. The new Liv Intrigue is designed with the specific ability to charge down technical descents, up...

January 31, 2019

Electric Bike Company Rolls Back Tariffs

Rad Power Bikes is putting the brakes on tariffs for its customers. The Seattle-based consumer-direct ebike company will now fully absorb all costs associated with the 25% tariff imposed on ebikes since August 2018. Returning to their original pre-tariff prices, a $200 difference, is part of the brand’s mission to...