Stio Partners with Renowned Guitar Maker, Taylor Guitars, for Limited Edition Collab

May 31, 2024

JACKSON, Wyo. (May 31, 2024) /OUTDOOR SPORTSWIRE/ – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, is excited to announce a limited-edition collab with industry-acclaimed guitar maker, Taylor Guitars. Celebrating music’s power to bring people together and the creative energy harnessed from the outdoors, the collaboration aims to capture that spirit through vibrant custom designs packaged into one of the world’s most popular acoustic guitars, the Taylor GS Mini.

While this is a newly formalized partnership, the connection between Stio and Taylor Guitars was originally established more than a decade ago.

“I bought my first Taylor guitar about 15 years ago on the advice of a friend and absolutely fell in love,” said Stio Founder and CEO, Stephen Sullivan. ”I loved how it played, how easy it was to adjust the action, and how it fit my playing style. As I learned more about the company, I also came to really respect the Taylor story and brand ethos. Later on, as we began opening our Mountain Studios, I made a dedicated spot for a Taylor guitar within each store and encouraged people to play by offering discounts of 5% off for one song, 10% off for two, and 15% off for playing a short set. It’s been wildly successful and I think it’s really fostered a unique community element within the store similar to a campfire hang out.”

For the collaboration, Stio partnered with nine local artists with various ties to each of its Mountain Studio® store locations. The artists designed pieces inspired by a variety of themes including the Stio brand, their local landscape, mountain town culture, and their personal artistic style. Their vibrant artwork was then custom-created to fit the shape of the guitar top “canvas,” resulting in a beautiful visual aesthetic that’s matched by the GS Mini’s fun-to-play, sonically inspiring musical personality. Every Stio Mountain Studio will display one of these custom-designed instruments and all nine guitar designs will be available for purchase at Stio.com and made to order. To view the entire collection and artist info, you can visit the Stio website.

The collaboration is one of a four-part series of Stio’s new (Featuring) project which highlights artists, makers and creatives who share the brand’s mountain perspective and bring unique expression to its apparel. Using high-altitude aesthetics, techniques and design, these limited-edition series and collaborations are inspired by, and created for, exploring nature, the self, and other unique ways to Let The Outside In®. Other creatives featured in this series include: Kellie Swanson of KSX Art, Hest and Wilderdog.

Follow @Stio on Instagram for more exciting announcements to come throughout the summer on the Stio (ft. Taylor Guitars) collab.

For media inquiries regarding Stio, please contact Sarah Niklas at sniklas@stio.com.

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About Stio

Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire balanced living in connection with nature. Time spent on trails, in rivers and on summits inspires their beautiful, functional outdoor apparel, footwear and accessories. Their progressive, premium products are designed to meet the demands of the epic and everyday moments of outdoor life and can be found at stio.com, in their catalogs and at the Stio Mountain Studio® retail stores in Jackson and Teton Village, Wyoming; South Lake Tahoe, California; Boulder, Colorado; Boise, Idaho; Freeport, Maine; Boston, Massachusetts, Bozeman, Montana; Bend, Oregon; and Park City, Utah.

About Taylor Guitars

Taylor Guitars is a leading global manufacturer of premium acoustic guitars. Headquartered in El Cajon, California (San Diego County), the company was founded in 1974 and is widely known for its innovative manufacturing techniques and tone-enhancing designs, which have set new standards for playability, craftsmanship and musical performance. Driven by a passion for improving the guitar-playing experience, Taylor is equally committed to ethical environmental practices and has led the way with socially responsible forest management initiatives aimed at preserving our shared natural resources. These include groundbreaking forest restoration projects with West African ebony in Cameroon, koa and other native trees in Hawaii, and the urban canopy in Southern California. Taylor’s diverse artist community includes the likes of Paul McCartney, Taylor Swift, Zac Brown, Billie Eilish and FINNEAS, U2’s The Edge, Jacob Collier, and many others. For media inquiries regarding Taylor Guitars, please contact Sabrina Boone, Sabrina.Boone@taylorguitars.com.

Media Contact: Sarah Niklas

sniklas@stio.com, 419.356.4200