Sweet Protection’s Trailblazer Mips tops the renowned Virginia Tech Helmet Ratings

June 28, 2021

Trailblazer Mips Helmet has received the highest rating to date of more than 120 helmets currently tested by the renowned Virginia Tech Biomechanics Helmet Lab.

(Trysil, Norway) – Sweet Protection, the industry leader in high-performance Helmets, Eyewear and Technical clothing announced today that its celebrated Trailblazer Mips Helmet has received the highest rating to date  of more than 120 helmets currently tested by the renowned Virginia Tech Biomechanics Helmet Lab.

In collaboration with the Insurance Institute for Highway Safety, the Virginia Tech Biomechanics  Helmet Lab impact tests helmets to evaluate its ability to reduce linear acceleration and rotational velocity of the head resulting from a range of impacts a cyclist might experience.  Virginia Tech has conducted these tests since 2011 and the ratings are the culmination of over  10 years of research on head impacts in sports to identify which helmets best reduce  concussion risk. See the Bicycle Helmet Ratings here: https://helmet.beam.vt.edu/bicycle helmet-ratings.html  

– “This is excellent news! It’s really satisfying to see that our helmet technology we have spent  years developing get such a high rating. I’m proud to have this stated by a renowned third party  like Virginia Tech, and I’m looking forward seeing more of our helmets being tested as we’re  relentlessly trying to improve our helmets to make them safer”, says Ståle Møller, Director of  Design & Development at Sweet Protection.

Released in March 2020, the Trailblazer Mips Helmet is Sweet Protection’s latest take on the ultimate trail helmet. With its trickle-down shell technology based on decades of experience and development, the Trailblazer Mips Helmet provides strength and performance with its unique 4-piece variable shell construction. The helmet introduces an updated design with a contemporary take on the Sweet Protection DNA with a more progressive style.

The Trailblazer Mips Helmet is featuring an adjustable visor with a new visor mechanism, very  efficient ventilation including the proven STACC ventilation and a completely new Occigrip turn dial adjustment system. As all Sweet Protection’s helmets, this model is equipped with the Mips technology, a low-friction layer intended to help reduce rotational forces to the head.

– “On behalf of the Sweet Protection family I’m extremely happy to learn about the recent test  results from the recognized helmet test program at Virginia Tech. The rating has quickly grown  to be an industry reference when it comes to helmet safety, particularly in the North American  markets. Seeing our Trailblazer Mips Helmet on top of the list with the best score of any helmet  they have ever tested confirms that our helmet technology is world-class. It’s that simple – and  important, says Atle Enberget, Director of Sales & Marketing at Sweet Protection.

“The Virginia Tech Biomechanics Helmet Lab feels very rewarded when helmet companies  utilize our real-world testing protocols to improve helmet performance, which keeps people safer,” said Barry Miller, Director of Outreach and Business Development at the Virginia Tech  Biomechanics Helmet Lab.

Learn more about the Trailblazer Mips Helmet here: www.sweetprotection.com/en us/blog/stories/stories-trailblazer-mips-virginia-tech-ratings.html

Contact info:

For Media questions or requests, please contact:

Meteorite PR, Mike Eisenbrown – mike@MeteoritePR.com

Atle Enberget, Director Sales & Marketing – atle@sweetprotection.com

About Sweet Protection

Sweet Protection is based out of the small village of Trysil, Norway and was founded by a tight-knit group of skiers, cyclists and whitewater kayakers, always on the search to make the best possible products.  ‘Sweet’ blends industry-leading innovation with the finest craftsmanship available to create the most  advanced Helmets, Eyewear and Apparel. The multi award-winning team of designers, skilled technicians  and the amazing team of athletes have pushed the envelope of what’s possible with functional  equipment. The ‘sweet’ team are overachievers with extremely high expectations for the products, way  above and beyond industry certifications and standardized tests. Sweet Protection build the gear they use  and stand behind every product they make. No compromise. Their passion is your protection. www.sweetprotection.com