crossfit
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inov-8 Unveils World’s First-ever Graphene Sports Shoes
Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted…
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INOV-8 Appoint Top Crossfitter to Marketing Team
Southborough, MA — inov-8 is set to get a grip of the training footwear market following the appointment of top crossfitter Fran Calvert. Fran, a regular competitor at the CrossFit Games Regionals, will head up…
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inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager
Southborough, MA (August 9, 2017) — Continuing to strengthen its US sales and marketing teams, inov-8 – the iconic running/fitness footwear, apparel and gear brand with roots in what’s often considered trail running’s birthplace, the…