endurance
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Salomon Teams With Raleigh Distance Project
Ogden, UTAH (Feb. 5, 2020) – Salomon, the global leader in outdoor and winter sports equipment, announces a new partnership with the Raleigh Distance Project, a team of elite female runners based in Raleigh, North…
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Merrell launches film on Mike Chambers’ attempt at Denali speed record
ROCKFORD, Mich. (July 10, 2019) — Little Steps features mountain athlete and Merrell Ambassador Mike Chambers as he endures a six-month, highly-strategic and rigorous training program to prepare for his attempt at breaking the speed record…
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Balega Opens Application for 2019 Global Impi Ambassador Team
Durham, N.C. (Nov. 21, 2018) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team. This year, Balega expands…
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Spice Up Your Workout with a CHAi LATTe
Berkeley, Calif. (July 11, 2018) — A little bit sweet, a little bit spicy – what better way to fuel your most strenuous of activities than with a CHAi LATTe. This coffee shop classic is…
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GU Energy Labs and NICA Team Up on New Special-Edition Energy Gel
Berkeley, Calif. (June 21, 2018) — GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student-athletes. Crafted with the help of NICA student-athletes at GU’s headquarters in Berkeley, a…
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Balega Unveils New Website to Better Engage Passionate Audience
Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps…
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Implus Expands Independent Retail Sales Team with New Territory Managers
Durham, N.C. (April 30, 2018) – Implus expands its Independent Retail sales team with the addition of seven new territory managers to better support specialty retailers for Balega, FuelBelt, Yaktrax, DryGuy, TriggerPoint, Perfect, FootZen, Sof…
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Tailwind Nutrition Announces Global Informed-Choice Certification
Durango, CO – April 5, 2018 – Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as…
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GU Energy Labs Gels are Now “Made by the Sun” at Berkeley Headquarters
Berkeley, Calif. (March 13, 2018) – Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is…
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Tailwind Nutrition Athletes Test Physical Limits at 2018 Iditarod Trail Invitational
Durango, CO – March 13, 2018 – Tailwind Nutrition athletes, Neil Beltchenko and Grant Maughn, took home first and third last week at the 2018 Iditarod Trail Invitational in the Bike 350 and Foot 350,…