Fitness
-
Spice Up Your Workout with a CHAi LATTe
Berkeley, Calif. (July 11, 2018) — A little bit sweet, a little bit spicy – what better way to fuel your most strenuous of activities than with a CHAi LATTe. This coffee shop classic is…
inov-8 Unveils World’s First-ever Graphene Sports Shoes
Collaborating with experts at The University of Manchester, inov-8 has been able to infuse the wonder-material into rubber. The result is a ground-breaking development of rubber outsoles for running and fitness shoes that have outlasted…
-
GU Energy Labs and NICA Team Up on New Special-Edition Energy Gel
Berkeley, Calif. (June 21, 2018) — GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student-athletes. Crafted with the help of NICA student-athletes at GU’s headquarters in Berkeley, a…
-
INOV-8 Appoint Top Crossfitter to Marketing Team
Southborough, MA — inov-8 is set to get a grip of the training footwear market following the appointment of top crossfitter Fran Calvert. Fran, a regular competitor at the CrossFit Games Regionals, will head up…
-
GU Energy Labs Gels are Now “Made by the Sun” at Berkeley Headquarters
Berkeley, Calif. (March 13, 2018) – Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is…
-
Headsweats Celebrates 20th Anniversary with Hat Design Contest
Boulder, CO – March 12, 2018 – Headsweats, the leader in performance headwear, is inviting the public to join them in celebrating a major milestone by entering original artwork for the chance to be featured…
-
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
University of Mary Hardin-Baylor partners with Slackline Industries, promotes balance in student life
BELTON, Texas — The University of Mary Hardin-Baylor, a college known for producing some of the best exercise science researchers in the country, has partnered with Boulder-based Slackline Industries to incorporate the use of slacklines…
-
Under Armour Launches UA HOVR, a Next Generation Cushioning Platform Built to Make You Better
BALTIMORE, MD (Feb. 1, 2018) — Today, Under Armour, a global leader in innovative performance apparel, footwear and equipment, launches UA HOVR, the brand’s latest innovation in footwear cushioning technology. The UA HOVR platform is…
-
GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel
Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel…
