Hiking
Hyperlite Mountain Gear Names rygr U.S. Public Relations Agency of Record
BIDDEFORD, Maine (Jan. 9, 2019) — Hyperlite Mountain Gear, producer of optimized ultralight gear for passionate backpackers, thru-hikers, alpinists and other goal-oriented outdoor enthusiasts, names rygr, an integrated marketing agency for the active lifestyle, its…
Runderwear Signs SIMBOL Communications as PR Agency of Record
Millboro, VA — The UK brand that started the recent seamless running underwear boom, Runderwear, has hired Park City-based SIMBOL Communications as their public relations agency of record. Runderwear has taken Europe and other areas…
inov-8 Unveil World’s First-Ever Hiking Boots with Graphene Outsoles
Southborough, MA – The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand inov-8. Building on…
Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking
Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew…
Merrell Launches “One Trail” Project to Showcase and Celebrate Diversity
ROCKFORD, Mich. (Nov. 5, 2018) — Outdoor brand Merrell has launched the One Trail project, a campaign celebrating diversity on the trail and seeking to contemporize attitudes about outdoor participation. The first element of the campaign…
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Velnox Tarsier – your headtorch alternative
Just when you thought the options for wearable night lights, like headlamps and torches, couldn’t possibly expand, along comes the Velnox Tarsier. The Tarsier is a chest-worn, LED panel light, that produces a broad light…
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Merrell Launches Documentary Featuring Jason Antin and Mike Chambers’ FKT on Greenland’s Arctic Circle Trail
ROCKFORD, Mich. — Endurance athletes and Merrell ambassadors Jason Antin and Mike Chambers set out in March 2018 to complete Greenland’s Arctic Circle Trail by foot in the fastest known time, a challenge of both temperature,…
Cannae Pro Gear introduces the Sarcina Rally Pack: A low-key hiker prepared for anything
LONG BEACH, California – New for fall, the Sarcina Rally Pack from Cannae Pro Gear brings together outdoor adventure with military-minded toughness and utility. Sarcina combines a classic top-loader hiking pack with the modularity and…
BONX – Launches ‘BONX Stories’ and Welcomes Pro Victor Daviet
TOKYO, JAPAN (Aug. 22, 2018) — BONX, the cutting-edge Bluetooth earpiece and proprietary group-talk communications app, is thrilled to introduce an exciting new iOS feature specifically designed for athletes and outdoor enthusiasts with a knack for video editing.…
Mountainsmith to Debut Most Technical Pack To – Date at Summer OR 2018
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – is set to debut their most technical pack to-date at this month’s Outdoor Retailer Summer Market in Denver, CO (Booth…
