marketing
Origin and MEC-Produced Short Film Facing Sunrise Wins Prestigious Gold Marketing Award
WHISTLER, B.C. (July 11, 2019) —Award-winning marketing agency Origin and leading Canadian outdoor sports retailer MEC received Gold: Multicultural Online Film from The Optimized Marketing Awards for its short film Facing Sunrise, announced in June.…
Oboz teams up with Wildland Trekking Co. as official adventure travel partner
Bozeman, Mont., (June 13, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company, has entered a strategic partnership with the Wildland Trekking Company, a global leader in the adventure travel industry that…
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La Sportiva Reinvigorates Marketing Team With Three Promotions
June 12, 2019 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today the promotion of Chrissy Wise to marketing director, Quinn Carrasco to marketing manager, and Wes Green…
Oboz Footwear Taps Love Communications for Digital Support
Bozeman, Mont., (March 25, 2019) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, MT, has selected Love Communications of Salt Lake City, UT, as its digital agency of record. …
Fisher + Baker drives menswear sales through female consumers
MINNEAPOLIS – On Thursday December 6, Fisher + Baker, a fast-growing premium menswear brand, hosted over 80 female shoppers at its Minneapolis studio for a Sip and Shop event. The event was the brand’s first initiative…
Jessica Hjorth Highlights New Hires for Active Lifestyle Agency, rygr
CARBONDALE, Colorado (Nov. 5, 2018) — rygr, an integrated marketing agency for active lifestyle brands, welcomes Jessica Hjorth as senior account manager. Hjorth joins the Colorado-based agency on November 5 and will contribute leadership to the…
Amer Sports Appoints Megan Porteous Digital Marketing Director
OGDEN, Utah – Amer Sports, a sporting goods company with internationally recognized brands including Arc’teryx, Salomon and Wilson Sporting Goods, announces the promotion of Megan Porteous to the position of Digital Marketing Director, Americas. In her…
Blue Ridge Adventures Clips in with Darby Communications
BREVARD, NC – Blue Ridge Adventures (BRA), a bike race production company based in Pisgah Forest, NC has selected Darby Communications to be its agency of record, effective immediately. Blue Ridge Adventures will utilize the Asheville-based firm’s expertise in…
CampSight, an Innovation and Marketing Camp, Convenes Hundreds of Outdoor-Inspired Brands, Marketing Leaders and Visionaries in Breckenridge, Colorado Sept. 23-25, 2018
Breckenridge, Colo. – September 2018 – CampSight, a gathering and confab for innovative marketers and brands, launches Sunday, Sept. 23 in Breckenridge in partnership with the Breck Film Fest, Breck Create, Denver Startup Week and…
Eagle Creek Promotes Dan Funk to Retail Merchandising Manager
San Diego, Ca. – Eagle Creek is proud to announce they have promoted Dan Funk to Retail Merchandising Manager. In his new position, Funk will be responsible for driving the global strategy and execution of…
