outdoor industry
Origin Announces New Partnership with L.L.Bean
Whistler, BC March, 2019 – Origin is thrilled to announce it has signed a new partnership with the internationally recognized outdoor brand L.L.Bean. Origin will be advising on L.L.Bean’s overall brand content strategy, as well…
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Cairn Launches Kitted™: a First-of-Its-Kind Outdoor Product Retail Experience
BEND, Ore. (March 20, 2019) — Cairn, the leaders in outdoor product curation, today introduced the outdoor industry’s first highly-personalized online retail experience: Kitted by Cairn. Launching initially as a beta program, Kitted’s data driven…
Go RVing To Exhibit For First Time at Outdoor Retailer Snow Show
RESTON, VA (Jan. 29, 2019) — Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in…
The Conservation Alliance Announces 36 New Members in 2018
Bend, Ore., January 24, 2019 – The Conservation Alliance is proud to announce that 36 companies have joined the organization since the start of 2018. This growth strengthens the organization as threats to our public…
HEAD North America Launches Winter Sportswear and Appoints Julia Couperthwait Business Manager
BOULDER, COLORADO (January 23, 2019) – HEAD formally announces the launch of HEAD Winter Sportswear in North America and the promotion of Julia Couperthwait to Business Manager – Sportswear North America. The announcement was made today by…
Indigitous Agency Achieves Amazon Advertising Accreditation
Seattle, Wash. (January 22, 2019) – Indigitous, a Seattle-based Amazon services agency serving outdoor and active lifestyle brands, recently was approved by Amazon as an authorized Amazon Advertising agency. As a result of the official…
Nite Ize Names Jay Getzel as Director of Outdoor Division
BOULDER, Colo. (January 17, 2019) – Nite Ize®, a leading manufacturer of innovative solution-based products, named Jay Getzel as director of its Outdoor/Pet/Toy Division. Getzel, who brings more than 19 years of outdoor industry experience,…
Sisu Magazine Launch Targets Broader Outdoor Audience
DENVER, Colo. (January 17, 2019) — Coalition Snow will celebrate the release of its first magazine, Sisu, with a launch party in Denver that’s free and open to the public on January 29, 2019. The…
Royal Robbins Growth Plans Fueled by Key New Hires, New Headquarters and New Global Distribution Network
SAN FRANCISCO, Calif. (January 14, 2019) — In the wake of significant investments from its new parent company, Royal Robbins is undergoing a brand transformation, bringing aboard 11 key new personnel in the last six…
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Zodiac Event Displays Joins The Conservation Alliance
BEND, Ore. – January 8, 2019 – The Conservation Alliance welcomes Denver-based Zodiac Event Displays as its newest member. In joining The Conservation Alliance, the boutique branding agency that specializes in soft signage and event…
