outdoor industry
SNEWS Taps Darby Communications to Launch Rebranding Campaign
May 22, 2017 – Asheville, NC – SNEWS, the outdoor industry’s source for trade news, has selected Darby Communications as their PR agency of record for the launch of their rebranding and new website. The…
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By Any Other Name: Kwik Tek Is Now Airhead Sports Group
Denver, CO – Aaron Kramer, President & CEO, announced this week that Kwik Tek officially changed its name to Airhead Sports Group. Aaron Kramer explains that the new name better reflects the evolving focus of the company, adding, “AIRHEAD Sports…
Outdoor Industry Association Releases The Outdoor Recreation Economy Report
WASHINGTON, D.C. – April 25, 2017 – Outdoor Industry Association (OIA) today released The Outdoor Recreation Economy report, the largest and most comprehensive report of its kind that captures the power of a vast economic…
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Tepui Tents Partners with Branding Agency, Nemo Design
Santa Cruz, Calif. (April 19, 2017) —Tepui Tents, a leading manufacturer of rooftop tents and outdoor adventure gear, announced a partnership with Portland-based Nemo Design for marketing initiatives, brand strategy, and creative design. Tepui selected…
Shotfarm partners with Outdoor Industry Association to help member Brands and Retailers exchange product content easily, efficiently, and affordably.
Shotfarm, the Retail industry’s leading platform for the management and exchange of product content, announced a partnership today with the Outdoor Industry Association (OIA) that serves over 1,200 Brands and Retailers. The partnership will help…
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OIA Board Member Companies Encourage the Industry to Attend Outdoor Retailer
February 10, 2017 Dear Outdoor Industry Colleagues, We applaud OIA members such as REI, Ibex and The North Face and their call for industry unity by attending Outdoor Retailer this July while we work to find a more suitable venue…
Class of 2017: Skip Yowell Future Leadership Academy Welcomes New Participants and Guides
BOULDER, Colo. (January 4, 2017) – The Outdoor Industry Association (OIA) extends a special welcome and congratulations to the newest participants and mentors of the Skip Yowell Future Leadership Academy (SYFLA). Following a successful pilot year, the new class…
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Darby Communications Recognized by SBTDC
Asheville, NC – November 4, 2016 – Darby Communications, an Asheville-based public relations firm representing leaders within the outdoor, wellness and fitness industries, is proud to be featured in the North Carolina Small Business and Technology…
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OIA’s 2nd Annual Skip Yowell Future Leadership Academy Now Accepting Entries
(Boulder, CO) – Outdoor Industry Association (OIA), the leading trade association in the outdoor space, is accepting applications for the Skip Yowell Future Leadership Academy. Between September 20th and October 28th, the next generation of outdoor industry game…
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Honey Stinger Taps Industry Veteran Christian Johnson to Lead Sales, Adds Key New Hires
STEAMBOAT SPRINGS, Colo. (Sept. 13, 2016)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced several new hires and promotions within the company’s sales, marketing and grocery departments. Christian Johnson, former vice president of…
