Outdoors
Sherpa Adventure Gear Names Groundswell Public Relations as Agency of Record
Modesto, CA (Aug. 20, 2019) – Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness…
Colorado Outdoors Hires Cushman & Wakefield to Manage Development and Leasing Efforts of Multi-Use Riverfront Economic Development Project in Montrose, Colorado
MONTROSE, Colo. (August 9, 2019) – Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has hired brokerage firm Cushman & Wakefield (NYSE: CWK) to lead the development and leasing efforts.…
Merrell Sheds Light on Barriers to Getting on the Trail
ROCKFORD, Mich. (July 19, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, found in a survey of 2,500 adults…
Filson and Merrell Launch Sandal Collaboration
SEATTLE, WA and ROCKFORD, MI (July 11, 2019) — Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring…
Brella Brella announces the highest waterproof rating for a fishing jacket
The Brella 2010T2 (“2010T2”) is the highest performing waterproof rain jacket using REALTREE® FISHING Dark Blue marine camo. The 2010T2 has a waterproof rating of 20,000mm H2O and a breathability rating of 10,000 g/m2, the…
Colorado Outdoors President Appointed to Colorado Economic Development Commission
MONTROSE, Colo. (July 1, 2019) – David Dragoo, president and founder of Colorado Outdoors, a multi-use riverfront economic development project serving the outdoor recreation industry, has been appointed by Colorado Sen. Leroy M. Garcia, Jr.,…
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Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors
ROCKFORD, Mich. (June 12, 2019) — To celebrate the global diversity that exists on the trail, outdoor brand Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell…
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Merrell Launches Bare Access XTR trail runner and “The Running Pastor” film
ROCKFORD, Mich. (June 7, 2019) — “The Running Pastor” featuring Sverri Steinholm follows the Faroese pastor as he shares his experiences living in and serving the Faroe Islands community. As an avid trail runner, Steinholm uses…
eqpd Expands Built-for-a-Purpose Fundraising Program with SheJumps Partnership
TWISP, WA. (June 3, 2019) – SheJumps and eqpd (“equipped”), two entities that share a passion for environmental sustainability and the outdoors, have collaborated to create a limited-edition SheJumps LastBag, which is available with a…
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Kelty Celebrates Founder Dick Kelty’s 100th Birthday At 2019 Outdoor Retailer Summer Market
BOULDER – Kelty, a leader in durable and ease of use outdoor gear, will honor what would have been the 100th birthday of legendary founder, Dick Kelty, at the 2019 Outdoor Retailer Summer Market. He…
