Outdoors
Mountain Khakis Debuts Slimmer Fits, City Styling, And Sustainable Tech Fabrics For Spring 2018
JACKSON HOLE (June 21, 2016) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand for men and women, has expanded its line for spring 2018 with sustainable fabric blends, new slimmer fits and a…
Field Trip Launches the ‘Get Out There’ Sweepstakes in Collaboration with JetBlue — Giving Away National Park Trips Every Month in 2017
BROOKLYN, NY (May 3, 2017) Kicking off summer’s travel planning with a May sweepstakes for a trip to San Francisco and Yosemite National Park, Field Trip and JetBlue have partnered to give away monthly National…
OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures
Orange County, CA – March 9, 2017 – OluKai today announced its sponsorship of REI Outessa, three immersive, three-day outdoor adventures designed to connect women with the outdoors in a supportive learning environment. Now in its second year,…
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Premium Lifestyle Brand OluKai Partners with Groundswell Public Relations
Orange County, CA (February 22, 2017)— OluKai, a Hawaiian-inspired lifestyle brand featuring quality shoes, sandals and boots, has partnered with Groundswell PR. Groundswell PR will lead OluKai’s day-to-day media relations and increase brand awareness for it’s…
Light My Fire Add-a-Twist Receives Red Dot Award
Light My Fire, the Sweden-based manufacturer of unique outdoor accessories, has been recognized with a Red Dot Award for Product Design for its new Add-a-Twist backpack organizer. Every year manufacturers and designers from around the…
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UCO Announces Sponsorship of National Parks Tour
UCO, a Washington manufacturer of innovative lighting and fire starting accessories, is proud to announce its sponsorship of the Our Vie Adventures national park road trip. The Our Vie team consists of newlyweds Cees and…
The Outbound Launches A Job Board For Their 3.6+ Million Outdoor Enthusiasts
San Francisco, CA – The Outbound Collective, the leading platform for discovering the best local outdoor adventures, launched its job board this week. Users can still find the best nearby hikes, campsites, waterfalls, and swimming holes, but now the…
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Backpacker Magazine Announces Launch of 16th Annual Get Out More Tour
Boulder, Colo. – April 12, 2016 – Backpacker Magazine, the authority on outdoor adventure, announces the launch of its 16th annual Get Out More Tour, a grassroots initiative to inspire and educate Americans about the skills and equipment…
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OIA and Outdoor Foundation Launch Industry-Wide Competition to Challenge Outdoor Businesses and Compete to Get the Most Kids Outside
(Washington D.C.) – Tapping into the competitive nature of the outdoor industry, Outdoor Foundation and Outdoor Industry Association® have joined forces to launch ‘What Region Rocks?’, a first-of-its-kind, industry-wide competition that challenges outdoor companies and employees to see who…
Sage Promotes David Lantz to Marketing Manager
BAINBRIDGE ISLAND, Wash. (March 23, 2016) – Sage, the industry-leading fly fishing brand, has promoted long-time marketing team member David Lantz to lead Sage’s marketing efforts as the brand’s marketing manager. “David has a keen understanding…
