product development
Sierra Designs Unveils Reinvigorated Brand Strategy
Sierra Designs, a heritage outdoor brand that has been creating groundbreaking products for more than 50 years, is pushing ahead with a reinvigorated brand identity and powerhouse management team. Eric Greene, formerly Kelty’s general manager, has…
Sierra Designs Welcomes New Product Development Team Member
Sierra Designs, a heritage outdoor brand with more than 50 years of experience creating groundbreaking products, is proud to announce the newest member of its New Product Development and Innovation team, Stephen Barnes. Barnes is…
