run
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FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist
Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as…
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Under Armour Mountain Running Series, Presented by GORE-TEX® Products, Announces 2018 Race Calendar
BALTIMORE, MD (Jan. 16, 2018) — Under Armour, the global leader in innovative performance apparel, footwear and equipment, announced today the race dates and locations for the 2nd annual Under Armour Mountain Running Series, presented…
MBT Shoes signs SIMBOL Communications as PR Agency of Record
Saint Louis, Missouri — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will handle PR for…
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Balega Opens Application for 2018 Impi Ambassador Team
Durham, N.C. (Nov. 15, 2017) – Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent…
New Adventure Boutique to Open in Boulder, CO
BOULDER, COLO. (September 16, 2017) — Go Far, a new concept retail shop catering to an active lifestyle, will open on November 2, 2017 in Boulder, Colorado. Transcending the mold of traditional brick-and-mortar experience, this…
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Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit…
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Honey Stinger Introduces New Bulk Energy Gel
STEAMBOAT SPRINGS, Colo. (July 25, 2017)— Honey Stinger, the leading manufacturer of honey-based nutritional products is pleased to introduce new bulk containers for select flavors of its Organic and Classic energy gels. The new bulk…
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Smartwool Partners With Ultra Tour Monte Rosa
Steamboat Springs, Colo. (July 20, 2017) — Ultra runners demand the highest performing gear in the most physically challenging scenarios one can imagine. That’s why Smartwool, the outdoor industry’s leading Merino run sock and apparel…
From trail to rock, alpine to running, SCARPA leads footwear tech in Spring 18 for core mountain sports
BOULDER, Colo. (July 19, 2017) – Based in Italy’s Dolomites where mountain sports are a way of life, SCARPA for 80 years has focused singularly on footwear innovation crafted from real-world experience. For Spring 2018,…
Balega Presents Induna Award to Two Stores at Fleet Feet Sports National Conference
Durham, N.C. (June 28, 2017) – Balega International, a leading performance sock brand in the run specialty market, honored two Fleet Feet Sports stores for outstanding community service and presented its prestigious Induna award to…
