running
Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide
FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and…
MBT Shoes signs SIMBOL Communications as PR Agency of Record
Saint Louis, Missouri — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will handle PR for…
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Balega Opens Application for 2018 Impi Ambassador Team
Durham, N.C. (Nov. 15, 2017) – Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent…
250-Mile, Nonstop Run to Honor Down Syndrome Advocacy and World Down Syndrome Day
WASHINGTON – The National Down Syndrome Society® (NDSS), the leading human rights organization for all individuals with Down syndrome, is proud to announce RUN FOR 3.21. On March 21, 2018, National Down Syndrome Day, athletes…
DYNAFIT Hoji Pro Tour: The Ski Boot Revolution
Should a ski touring boot be oriented more for the ascent or the descent? As of Winter 2018-19, this basic ski touring question will finally be a thing of the past because DYNAFIT has eliminated…
Introducing the Orange Mud Adventure Project
Adventure is at the heart of Orange Mud. The passion of athletes is what fuels our drive, designs and energy to explore. For 2018, Orange Mud is launching The Orange Mud Adventure Project. This platform…
New Adventure Boutique to Open in Boulder, CO
BOULDER, COLO. (September 16, 2017) — Go Far, a new concept retail shop catering to an active lifestyle, will open on November 2, 2017 in Boulder, Colorado. Transcending the mold of traditional brick-and-mortar experience, this…
DYNAFIT and SALEWA Brands Name Meteorite PR as Public Relations Agency of Record in North America
October 2, 2017; Boulder, Colorado: Media outlets across all channels will be excited to learn that Eric “Hende” Henderson and his newly formed agency Meteorite PR will once again be supporting the public relations and…
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Balega Debuts Limited Edition ‘Grit and Grace’ Collection to Benefit Breast Cancer Prevention Partners
Durham, N.C. (September 18, 2017) – Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit…
inov-8 Adds Shoe-Industry Vet Brendan Murray as US Sales and Marketing Manager
Southborough, MA (August 9, 2017) — Continuing to strengthen its US sales and marketing teams, inov-8 – the iconic running/fitness footwear, apparel and gear brand with roots in what’s often considered trail running’s birthplace, the…
