Ski
Dynafit Snags Awards For Beast 108 Skis, Women’s TLT Light Insulator Jacket
BOULDER, CO (September 2020) – Dynafit, a global leader in innovation in competitive ski mountaineering, will head into the new 2020-21 winter season celebrating a pair of awards from Backcountry Magazine for the company’s acclaimed Beast…
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Snowsports Industries America Releases New, Insightful Report on the Impacts of COVID-19 on Winter Consumers
Park City, Utah (September 16, 2020) – Snowsports Industries America (SIA) releases their first of two consumer insights report this season “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.” The second report is planned for…
Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center
Boulder, CO (August 2020) – Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to…
Teton Gravity Research (TGR) Unveils New Streaming and Subscription Service
Jackson, Wyo. (Aug. 10, 2020) – Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, announced today it has officially launched Teton Gravity Research TV, a comprehensive new streaming service that…
Sweet Protection Announces Athlete Partnership with Malou Peterson
(Trysil, April 2020) – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the…
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Teton Gravity Research (TGR) Names Steven Gray as Chief Growth Officer
Jackson, Wyo. (March 2020) – Teton Gravity Research (TGR) announced today that has hired Steven Gray as the company’s new Chief Growth Officer, pairing the global leader in action and adventure lifestyle media with a…
SCARPA unveils cross-category footwear innovation for Fall 20 in ski touring, climbing, trail, mountaineering
BOULDER, Colo. (Jan. 23, 2020) – From ski touring to rock climbing, and trail sports to mountaineering, SCARPA, the leader in high-performance footwear for more than 80 years, will introduce cutting-edge new products across the…
POC Wins Series of ISPO Awards for New Technology and Safety
POC, which has built a reputation on safety, innovation and design, has won three ISPO awards for products and technology from its new 2020/21 snow collection. Starting with an ISPO ‘Gold winner’ award for a brand…
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Sweet Protection launches Award Winning Selection of Winter Optics
Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing announced today that its three lines of award-winning and revolutionary eyewear are now available for sale direct to consumers via the company’s website…
World number one skier, Mikaela Shiffrin, joins adidas
Herzogenaurach, Germany 13th August 2019: The number one Alpine skier in the world, Mikaela Shiffrin, joins adidas in a multi-year partnership that will centre around her training regime and inspiring the next generation of creators. The 24-year-old…
