Ski
gogglesoc Partners with White Cloud Communication to Lead Public Relations
Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor,…
“The Frenchy” – a Mountainfilm Film Festival Official Selection – Debuts on BeAlive’s YouTube Channel
(Midland, MI, September 20, 2018) – The short film “The Frenchy” debuted today on BeAlive, a new YouTube channel for the outdoor cultural lifestyle. “The Frenchy” is the story of 82-year old Colorado-based French ski…
Beyond Coastal Expands its Athlete Team to 13 in 2018
Sun Valley, ID. (Sept. 13, 2018) – Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to its Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and Ultrarunner Ian…
SIA Hires Meteorite PR as Public Relations Agency of Record
Park City, Utah (September 11, 2018) — Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.…
Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies
Boulder, CO (August 31, 2018) – Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America.…
Meteorite PR Bolsters Its Footprint and Online Presence
(Boulder, Colorado – August 23, 2018) — Meteorite PR, the Boulder-based frontrunner in small-batch outdoor focused public relations, has named Michael Eisenbrown Communications Manager. Eisenbrown will focus on Meteorite’s clients; Melvin Brewing, Oberalp Group (Dynafit,…
Salomon Appoints Lazzaroni to Lead Nordic Ski Business in the Americas
OGDEN, Utah — Salomon announces the appointment of Robert Lazzaroni as nordic regional commercial manager for the Americas, effective August 27, 2018. Lazzaroni, a 25-year industry veteran and most recently the nordic domestic program director for…
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Snowsports Industries America (SIA) Announces Inaugural Trade Mission to China September 16-19, 2018
Park City, UT (June 28, 2018): Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the inaugural SIA trade mission to China, September 16-19, 2018. It is estimated that the…
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MSR®’s 2018 Ambassador Team Roster puts Gear to the Test
SEATTLE, Wash. (May 3, 2018) – Mountain Safety Research® (MSR) is proud to announce their 2018 team of ambassadors, an accomplished and talented group of six athletes that define modern day adventure and exploration. Hailing…
How Grom Are You? Teton Gravity Research Drops a Fifteen Week Program to Identify the Best Groms on the Planet
JACKSON, Wyo. (March 21, 2018) The annual contest held by Teton Gravity Research (TGR), the cutting edge adventure and action sports media brand, is open for entry for all skiers and snowboarders under the age…
