smartwool
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Smartwool Partners With Ultra Tour Monte Rosa
Steamboat Springs, Colo. (July 20, 2017) — Ultra runners demand the highest performing gear in the most physically challenging scenarios one can imagine. That’s why Smartwool, the outdoor industry’s leading Merino run sock and apparel…
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Acclaimed Industry Pioneer, Scott Bowers, Joins Smartwool as Vice President of Sales
Steamboat Springs, Colo. (May 10, 2017) — Today, Smartwool announces acclaimed industry pioneer, Scott Bowers, will join the brand as Vice President of Sales, effective immediately. Bowers will oversee all global wholesale, retail and e-commerce…
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Smartwool Announces New Hires for European Market
Steamboat Springs, Colo — Today, Smartwool announces a new European sales team. Led by Smartwool EMEA Brand & Sales Director, Genevieve Peterson, this group will drive Smartwool’s renewed commitment to the region and to specialty…
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Smartwool Elevates Adventure-Ready Fall 2017 Apparel
STEAMBOAT SPRINGS, Colo. (May 5, 2017) — Smartwool announces the launch of its Fall 2017 apparel line with smarter, more capable designs that transition seamlessly from season to season and activity to activity. This apparel…
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Smartwool Unveils New PhD Sock Line for Hunters
STEAMBOAT SPRINGS, Colo. (Feb. 16, 2017) — Smartwool, the leader in outdoor apparel and baselayers, launched its all-new performance PhD® Hunt sock line earlier this month at the SHOT Show’s Range Day. With more than…
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Smartwool: Unite at OR for Public Lands this July
To our industry partners and friends, For the last 20 years, we have donated our time, our energy and our dollars to supporting the outdoors. We see the decisions of the Utah policy makers as…
