sweet protection
Sweet Protection Celebrates 20 Years of Locking Horns with Impossibilities
From the brand history text: “The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain…
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Sweet Protection Announces Athlete Partnership with Malou Peterson
(Trysil, April 2020) – Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, announced today that it has signed an athlete partnership deal with Swedish skier Malou Peterson, a former member of the…
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Sweet Protection launches Award Winning Selection of Winter Optics
Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing announced today that its three lines of award-winning and revolutionary eyewear are now available for sale direct to consumers via the company’s website…
Ski Racer Henrik Kristoffersen Changes Eyewear Brand – Signing with Sweet Protection
(Oslo, Norway) As the youngest male ski racer to ever win an Olympic medal, Henrik secured his spot amongst the elite alpinist skiers in the 2014 Olympics with a bronze medal in Slalom and has…
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Sweet’s All-Mountain Switcher MIPS Wins Outside Magazine’s Gear of the Year
(Broomfield, CO) Award season has been good to Sweet Protection’s Switcher MIPS, a revolutionary new helmet with 22 vents, adjustable by a simple twist of a glove-ready dial. The lid’s most recent accolade is the…
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All New Convertible Full-Face Helmet From Sweet Protection – Arbitrator MIPS
Oslo, Norway – The Norwegian-based Sweet Protection, designers of cutting-edge mountain bike, paddle sports, and snow sports helmets and apparel Sweet Protection is renowned for making innovative products for passionate athletes. The all-new 2019 collection…
Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies
Boulder, CO (August 31, 2018) – Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America.…
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Sweet Protection Glides into Winter with High Honors
Broomfield Colo, – Sweet Protection, designers of cutting-edge snow, bike, and paddle sports helmets is honored to win the 2019 Backcountry Magazine Editors’ Choice Award. This product award is one of the most prestigious in…
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Highlights from the Sweet Protection road bike collection 2019
Oslo, Norway – The Norwegian-based Sweet Protection, designers of cutting-edge mountain bike, paddle sports, and snow sports helmets and apparel. Sweet Protection is renowned for making innovative protection for passionate athletes. The all-new 2019 collection…
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Sweet Protection Introduces Two New High-Performance Mountain Bike Helmets for Spring 2017
Trysil, Norway (March 23, 2017) – Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, is proud to introduce the massively updated, top-of-the-line Bushwhacker…
