Verde
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Rossignol launches retail boutique in heart of New York City’s SoHo district
Park City, UT (Dec. 9, 2019) – Rossignol, a global leader in ski equipment and apparel, is launching its newest storefront in the heart of New York’s SoHo district just in time for the holidays.…
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Verde Brand Communications Partners with the 1Climb Foundation to Introduce 100,000 Kids to Climbing
ST. LOUIS, Miss. (Aug. 27, 2019)– The 1Climb Foundation – a St. Louis based organization with the goal of introducing 100,000 kids to climbing – this week named Verde Brand Communications as its agency of…
MSR® Updated Hubba Hubba™ NX Tent Wins ISPO Gold Award
SEATTLE, Wash. (July 23, 2019)– Mountain Safety Research (MSR®), the high-performance outdoor equipment brand, is honored to receive two awards last month, from ISPO and BestProducts.com, for updates to one of their most popular products,…
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MSR Celebrates 50 Years of Unruly Dreamers
SEATTLE, Wash. (June 17, 2019) — Twenty-nineteen marks the 50th Anniversary of Seattle-based Mountain Safety Research® (MSR®), the world leader in reliable and high-performance outdoor equipment. For five decades, MSR has been a company of…
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JUNE 13, 1969: MSR® Newsletter Serves as Pioneering Safety Resource
SEATTLE, Wash. (June 13, 1969) — Seattle-based Mountain Safety Research® (MSR®), today mails Issue 1 of the Mountain Safety Research Newsletter. Published by Editor, Chief Engineer, and Founder Larry Penberthy, the newsletter pioneers a new…
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OCTOBER 26, 1984: MSR® Debuts WhisperLite™ Stove, the Most Advanced Liquid Fuel Stove
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the leader in durable and reliable mountaineering equipment, introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same performance…
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March 10, 1974: Mountain Safety Research® Opens First Storefront Today
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year-round in Seattle according to the schedule below. “The…
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MSR® Habitude™ Tents Provide Adventurous Families with Standing-Height Shelters They can Trust
SEATTLE, Wash. (June 6, 2018) — Since the debut of its first shelter in 1973, Seattle-based Mountain Safety Research® (MSR®) has set the standard for high quality backpacking tents and shelters. MSR extends its renowned…
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Kari Traa Invites Girls to GO ALL OUT this Spring
BROOMFIELD, Colo. (April 19, 2019) — This Spring, Kari Traa is inviting girls to put all their energy into their outdoor activities and challenging them not to hold back – inviting them to GO ALL…
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MSR® Global Health Technologies Create Lasting Change for Thousands in the Developing World
Seattle, Wash. (March 27, 2019) – Mountain Safety Research® (MSR®), the leader in effective water treatment and purification, releases its 2018 global health impact summary, highlighting its improvements to safe drinking water access in developing…
