Tailwind Nutrition & Big City Mountaineers head into ‘The Grape Outdoors’ with collaboration Endurance Fuel flavor

April 2, 2024

Tailwind Nutrition continues partnership with Big City Mountaineers, with 10% of proceeds of Tailwind limited-edition Grape Endurance Fuel being donated to the non-profit

DURANGO, Colo. [April 2, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities. Tailwind’s efforts in recent years have funded numerous expedition outings and day trips for BCM participants.

Not only is Tailwind Grape Outdoors Packed with all the good stuff—calories, electrolytes, and hydration—this special edition blend is like a burst of joy for your taste buds, mile after mile. The best part is, for every stick pack, you’re also making a difference. That’s right! Ten percent of the proceeds from Tailwind’s Grape Outdoors will be donated to BCM, our buddies who are all about providing young people with opportunities to connect with and develop their unique strengths through outdoor adventures.

The grape-flavored sports nutrition drink mix offers complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes while sparking joy thanks to its classic, nostalgic grape flavor that is delightfully refreshing on the tastebuds mile after mile. Ten percent of the proceeds of Tailwind Limited Edition Grape Outdoors will be donated to Big City Mountaineers, whom Tailwind has been working with since 2021. The Grape Outdoors flavor will be sold online at TailwindNutrition.com and is available in four-pack bundles for $10.

“We’re super excited to continue our partnership with BCM to help ignite the next generation’s passion for the outdoors,” says Jeff Vierling, co-founder of Tailwind Nutrition. “Together, we’re fueling not just outdoor adventures, but also dreams and transformative experiences for youth from disinvested communities. It’s an important mission, and I hope everyone will join in making a difference, one sip at a time!”

“Big City Mountaineers has found a lot of meaning and value partnering with Tailwind to release limited edition flavors. Our first release of The Grape Outdoors was a huge success, and we are thrilled to do it again this year,” said David Taus, Executive Director at BCM. “ It’s really special to work with a brand that understands the transformative power of spending time outdoors and is willing to roll up their sleeves and pitch in to ensure that it is an option for youth across the country who might not otherwise have access to such an opportunity.”

As a non-profit, BCM relies on the support of partners like Tailwind to ensure they can provide transformative experiences in nature for youth that are free of cost, professionally-led, and fully outfitted. In partnership with youth agency partners in the regions BCM operates, BCM crafts programs specifically tailored to the youth in their unique contexts, offering a truly locally-led model. All proceeds received from Tailwind The Grape Outdoors will support local BCM programs. Check out BCM’s YouTube page to learn more about the reach of impact of ‘The Grape Outdoors’ proceeds.

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About Big City Mountaineers

Big City Mountaineers provides transformative experiences through connections to nature that strengthen life skills and build community for youth from disinvested communities. Big City Mountaineers engage youth in hiking, camping, backpacking, and paddling experiences in six cities across the country, including Birmingham, Boston, Denver, Minneapolis, the San Francisco Bay Area, and Seattle. Since 1989, BCM has provided more than 45,000 nights under the stars for youth who might not have otherwise had the opportunity.

About Tailwind Nutrition

Celebrating its 12th Anniversary in 2024, Tailwind Nutrition manufactures all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. All you need. Really.^® For more information visit tailwindnutrition.com.

MEDIA CONTACT

Lauren Haber

Verde Brand Communications

lauren@verdepr.com

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