Teva Partners with FP Movement on a Limited Edition Outdoor Footwear Collection
May 14, 2024
Goleta, California (May 14, 2024) /OUTDOOR SPORTSWIRE/ – Teva®, heritage footwear brand and a division of Deckers Brands (NYSE: DECK), is excited to announce a limited-edition summer adventure kit with FP Movement, Free People’s renowned activewear brand, launching this May.
The collaboration will include a new take on Teva’s iconic styles, the FP Movement Grandview GTX hiking boot and FP Movement Terra Fi 5 sandal. Each style was designed with unlimited exploration in mind, featuring eye-capturing details in White Smoke, Sequoia and Mauve Moon earth tones. FP Movement’s signature Buti logo is printed on the back heel of each style as well as a co-branded insole and product box.
Off grid or just outside, the FP Movement Grandview GTX hiking boot ($180) is perfect for tackling day hikes, as well as backpacking and moderate-technical trails. The hiking boot features the patented Universal Heel Lock System that keeps your foot in place for minimal toe pressure during downhill treks, a waterproof GORE-TEX bootie to seal out the elements, and a Vibram® MegaGrip outsole for trail traction.
For road trips, bonfires, pool hangs, and casual hikes the FP Movement Terra Fi 5 sandal ($115) is easy to pack for all your summertime, mixed-terrain adventures. The sandal features a durable and grippy Spider Rubber® outsole, comfortable midsole built for lasting support on athletic adventures and multiple points of adjustability to secure a personalized fit.
“When envisioning this collaboration, we wanted to create a collection that would inspire people to play outside, explore, and have fun,” says Sarah Carter, Director of Global Brand Marketing – Teva. “We’ve energized two of our iconic trail styles with FP Movement’s playful attitude to outfit people on all their outdoor summer adventures and beyond.”
“FP Movement and Teva share a passion for outdoor adventure, so this felt like an organic partnership for both brands,” said Courtney Weis, Managing Director of Marketing for FP Movement. “As the weather warms up, we’re eager to launch this capsule collection and encourage everyone to enjoy an outdoor lifestyle.”
The collaboration will launch exclusively on FPMovement.com and Teva.com starting May 14th.
WHAT: FP Movement x Teva
WHEN: Tuesday, May 14th
WHERE: FPMovement.com and Teva.com
CONTACT: Katerina Patouhas, 215.454.3871, KPatouhas@freepeople.com + Teva@ledecompany.com
ABOUT Teva®
In 1984, Teva created the world’s first sport sandal on the banks of the Grand Canyon. The brand outfits free-spirited adventure-seekers all over the world with versatile, modern outdoor footwear. In 2020, Teva committed to reducing the brand’s environmental impact by ensuring 100% of its iconic straps are made with recycled plastic, so future generations can continue exploring the wild world around them. Learn more about Teva, a division of Deckers Brands, at teva.com or follow @Teva.
ABOUT FP MOVEMENT
Established in 2012 as a category on Free People, FP Movement has been at the forefront of redefining activewear, introducing performance-ready styles that extend beyond the gym. Rooted in community, individuality, and the spirit of #movingtogether, FP Movement’s activewear for Hike, Run, Racquet, and Ski bridges the gap between fashion and function.
In 2020, FP Movement emerged as an independent brand, opening its first standalone store in Los Angeles. Today, the brand has 37 stores nationwide, offers online shopping at fpmovement.com, and collaborates with wholesale partners such as Dick’s Sporting Goods and independent fitness studios.
Media Contact:
FP Movement & Free People Public Relations
Katerina Patouhas – KPatouhas@FreePeople.com