The Best of the Best: Outdoor Sportswire Announces Its Most Popular Press Releases of 2024

December 27, 2024

December 27, 2024 – San Diego, Calif. /OUTDOOR SPORTSWIRE/ As we embark upon 2025, Outdoor Sportswire has compiled a list of its most viewed press releases over the past year. This year’s announcements highlight trends in innovation, leadership, and community engagement. Popular topics included sustainable product launches, strategic executive hires, and events like Cotopaxi’s Questival and Outside Interactive’s The Summit, which foster deeper audience and industry connections.

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MOST VIEWED OUTDOOR SPORTSWIRE PRESS RELEASES

1. Cotopaxi – Questival is Back, Now on College Campuses – Cotopaxi, an impact-driven adventure brand, is bringing back their 24-hour adventure race, Questival, exclusively for college students with a focus on doing good in their community. The race will feature challenges designed to support local and national non-profits and will be held at 10 participating college campuses.
2. Outside Interactive Inc. – Outside Interactive Inc. Introduces Four Executive Team Members – Outside Interactive Inc. has announced the hiring of four new executives to its leadership team, including a Chief Revenue Officer, Chief Media Officer, Chief Financial Officer, and Chief Product Officer. These strategic hires come on the heels of recent company acquisitions and expansions.
3. Justin Cook Management – Dirt Road Holdings Acquires Justin Cook Management – Dirt Road Holdings, an entertainment and media investment firm, has acquired Justin Cook Management, a well-known talent management company in the outdoor and lifestyle industry. This strategic move will expand Dirt Road Holdings’ portfolio and strengthen its position in the industry.
4. Wild Rye – Wild Rye Grows Its Team with Four New Strategic Hires – Wild Rye, an outdoor and active lifestyle apparel brand for women, has added four new team members, including a fractional marketing director and product development associate, to support their brand’s growth and commitment to sustainability.
5. Crecera Brands – Crecera Brands Welcomes Visionary Leader Chip Coe as New CEO – Coe is an experienced consumer products executive, known for his expertise in building industry-leading teams and brands and delivering best-in-class operating results. With a rich background in the outdoor, snow sports, and work marketplaces, Coe brings a wealth of knowledge in portfolio strategy, acquisition, and investment analysis and execution.
6. Evergreen Outdoor Group – Industry Veterans Sara Zuchetto and Erik Walcott Join Forces in Leading Pacific Northwest Sales Agency – Evergreen Outdoor Group, a leading outdoor and active lifestyle market sales agency in the Pacific Northwest, is growing its presence and salesforce power with the addition of partner Sara Zuchetto. Evergreen Outdoor Group currently represents notable footwear, apparel and accessory brands both regionally and nationwide, including Chrome, FITS Socks, Free Fly, Kizik, and Oboz.
7. Black Diamond – Black Diamond Equipment Unveils Fall/Winter 2024-5 Product Collection – Black Diamond Equipment has introduced its Fall/Winter 2024-5 product collection, featuring the versatile Hydra Ice Tool, the hard-charging Impulse Ti Ski line and the rock-solid Factor series of ski apparel.
8. Mountain Gazette – New Print Issue From Mountain Gazette Comes Out Swinging – Mountain Gazette’s newest issue, MG 201, features a deeply reported story on the reclusive Montana enclave for the ultra-wealthy, the Yellowstone Club, as well as visually stunning photo essays and thought-provoking narratives on outdoor culture.
9. Outside Interactive Inc. – Outside Festival packs more punch with the announcement of The Summit – The first-ever Outside Festival, featuring music, films, and speakers, will be held in Denver from June 1-2, 2024. The festival will also include an extra day for industry professionals with THE SUMMIT, focused on critical conversations and inspiration for the future of the outdoor industry.
10. SCARPA – SCARPA: We care that you tele – SCARPA introduces the new TX Pro – a lightweight, versatile and innovative telemark boot designed in collaboration with the telemark-skiing community, featuring a triple-injection technology and sustainable materials.

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